When I start a new web site promotion project one of the first thing, of course, is an anlysis to determine the most searched for keyphrases that are relevant and industry specific to the web site. I do this using the traditional tools available from the search engines themselves. We know it is practically useless to build a web site around keyphrases that have little search frequency.
Various tools provide various results. I find that I frequently end up having to change my target keyphrase strategy after a few months when I realize that the web site is targeting the wrong market. Some of my problem results from not understanding the psychology of the web searcher. What was his/her motive for performing the search and what was he/she really looking for.
Does anybody have a proven method in determining what keyphrases will be successful is generating leads? It is one thing to get top rankings for a challenging keyphrase and provide the visitor with a friendly web presentation but this is becoming insufficient for me in gaining new business for the client.
Any suggestion would be seriously considered and greatly appreciated.