Member Avatar for obosh

Do I Need Unique Content - Press Releases?

Hello Brothers,

I have some doubt regarding Press Release. Do you need unique content for each press release or I can submit one press release to all press release websites?

I heard press releases are good way to get backlinks. And I found people post same press release in different press release sites. But I heard your content has to be unique to get backlinks.

So, I am really confused with this press release uniqueness issue.

Do I need unique press release or one press release for all sites?

Thx in advance.

  • 3 Contributors
  • 4 Replies
  • 206 Views
  • 1 Day Discussion Span
  • Latest Post Latest Post by obosh

Dani AI

Generated

Short answer for : don’t rely on one identical press release blasted everywhere if your goal is SEO. Google explicitly calls out “links with optimized anchor text in articles or press releases distributed on other sites” as a link‑scheme risk, and Google spokespeople have recommended treating press‑release links like paid placements (nofollow or rel="sponsored"). That’s why and were right to push original copy — approval is only part of it; syndication with keyworded anchors can be risky. (developers.google.com)

Most major newswires now neutralize link value (nofollow, redirects or similar), so the direct PageRank benefit from mass distribution is minimal. The practical upside today is indirect: pick‑ups by journalists or editors who create genuine editorial links, referral traffic from syndication pages, and improved brand/knowledge signals — outcomes a unique, newsworthy release is more likely to earn than a templated mass post. (businesswired.wordpress.com)

A simple, safe workflow that balances PR and SEO:

  • publish the release on your own newsroom page first and add NewsArticle/Article schema so Google and aggregators recognize it;
  • wait (24–48 hours or until indexed) before syndicating, so your site can be treated as the original;
  • use a single brand or visible URL (avoid exact‑match keyword anchors) and tag any paid/distribution links as rel="sponsored" or rel="nofollow";
  • if partners republish full text, request a rel=canonical or noindex on their copy where possible;
  • track pickups with UTM tags and measure editorial links/referrals, not raw placement counts. (signalgenesys.com)

Bottom line: unique, journalist‑oriented releases win. If the only reason to send the same release to hundreds of PR sites is “backlinks,” rethink the budget — that tactic no longer delivers reliable SEO value. Focus on newsworthiness, owned‑site publication, targeted outreach, and measuring earned editorial coverage. (searchengineland.com)

Recommended Answers

All 4 Replies

Member Avatar for Celier

It's always good to avoid duplicate content. Although it might take some time, it's better to be safe than sorry. Try only to provide original content and don't use the same article for more press release websites.

Member Avatar for steve.s

Yes, Press release means publishing a news & update related to your product & services. If you are writing unique press release then it will get approved easily. Press release helps to get a high pr backlinks so try to get your press release approved...

Member Avatar for obosh

Yes, Press release means publishing a news & update related to your product & services. If you are writing unique press release then it will get approved easily. Press release helps to get a high pr backlinks so try to get your press release approved...

thx bro, actually i saw SEO company like submitedge to submit same Press Release to hunderds of PR site...so was confused...now i think things are very clear to me. i need all unique press release:(...a very painful job to write unique content or press release...

Member Avatar for obosh

It's always good to avoid duplicate content. Although it might take some time, it's better to be safe than sorry. Try only to provide original content and don't use the same article for more press release websites.

thx bro for your reply....i got my answers bro....

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.