I was just snooping around my AdWords campaign and I noticed that you can now set separate bids for search and content pages. How long have I been missing out on this feature? Does anyone use it? I've been using automatic bidding for awhile.
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You haven't missed too much. This feature has only been around for only a couple of months. As you figured out, the content bids are set at the Adgroup level in each campaign. You can bid as low as $0.01. But, that's no guarantee your ad will …
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