I would say article submission is very effective in link building as it gives you natural links. If your article has quality and it is published to top article directories then your article would also be published to other sites and you would be getting back links to your site without any effort.
you can increase your back link by post lots of site which you want quality based links for your website. just find good quality website which you can post your website link. forum posting , blog posting , classified posting , Directory Subbmition , Article posting , Preasreales etc.
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i m discusing about increasing the backlinks for a site
submit ur site on high page rank sites and on that sites which approved ur site in mimnimum time
just go throuth the article submission
There is not any different method of building backlinks for different search engines.Try to get natural links by working on blog commenting,forums,article marketing,guest posting etc..You will surely get rankings!!