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Scenario,

You want to opitmise a site for 10 keywords say.

You choose 2/3 keywords per page and optimise accordingly and therefore have your 'on-page- factors covered.

When addressing the 'off-page' factors ie: links, what is the best way to include those 10 keywords into your linking campaign?

I know you can include say 3 key phrases comfortably into your anchor text, however what are the best ways to get the other 7 successfully into your linking campaign to help rankings?

Hope this is clear

Cheers!

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Short answer tied to the thread: with 10 target keywords you should stop thinking “one anchor → one keyword” and start thinking “keywords → mapped pages → varied anchors + contextual links.” has the right idea about limiting keywords per page; build on that by mapping the remaining keywords to supporting pages and a deliberate anchor/placement plan rather than trying to force every keyword into a fixed set of anchors.

Create a simple anchor-map (spreadsheet) with columns: Keyword | Target URL | Primary anchor | 2–3 natural backup anchors | Link source type (guest post, blog comment, resource page, image) | Desired domain diversity. Use that to steer outreach and to make sure each of the 10 terms has a home page (or supporting article) so off‑page links can point to the most relevant URL instead of all pointing at one page.

Use a mixed anchor strategy: branded and naked-URL anchors, generic anchors (e.g., “learn more”), partial/long-tail matches and only a small proportion of exact-match anchors. That reduces risk of over-optimization and looks natural to search engines; Google’s guidance on link spam and manipulative linking is explicit about avoiding patterns that try to game anchors (). Practical distributions vary by niche, but prioritize brand/naked/generic anchors and sprinkle exact-match + long-tail across many domains. See the industry writeups on anchor-text best practices for examples (Moz: Anchor Text, Ahrefs: Anchor Text).

Tactics to include all 10 keywords without overdoing anchors: create supporting pages or blog posts for lower-priority keywords and link internally to main pages; get contextual mentions where the keyword appears near the link (co-occurrence matters); use images (alt text) and natural phrasing in guest posts; diversify linking domains and link types; and monitor your anchor profile with a backlink tool. If you see unnatural spikes in identical exact-match anchors, pause outreach and rebalance the mix rather than pushing forward.

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Member Avatar for Dani

Well as we all know, you need lots of backlinks for SEO. Based on the fact that you are chosing your own anchor text, I am assuming you are buying backlinks. If so, buy about 3 or 4 sitewides from large sites, and use two keywords each in each link. Let other backlinks come naturally. Create a "link to us" page on your website with a couple of suggested anchor text and url combinations someone can implement on their site. It will eventually even itself out because over a large enough period of time, the largest percentage of visitors will select the anchor text that contains the keywords most often searched for and most related to their own sites. Kills two birds with one stone: backlinks are targeted and contain keywords commonly searched for by visitors to the site linking to you.

Does that make sense at all?

Member Avatar for SEO Cat

yes thanks. I am not buying links though. i am going out to offer reciprocals and also writing a lot of articles with those anchors in the resource box

Member Avatar for Dani

Still the same idea. When you go out to offer reciprocals ... give them three prospective url and anchor text combinations they can use to link back to you.

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