I'm trying to look for some ways to increase the SEO of my company's website. My boss spoke to some guy who said he could embed the company's name into the "back pages" of NY news (I'm from NY). Can someone please explain to me what he means by this and if something like this would be effective?
I'm trying to explain to my boss that no single action is going to immediately boost our company's name to the top, and that it takes a number of different actions and methods, and that it also takes time. It doesn't happen overnight. Would I be correct in saying all this? There's really no single action you could take that would immediately boost you to the top right? And does the google algorithm work immediately? Or does it take time?