Keywords research is the base of your SEO campaign and the selection of right keywords get you good business leads.You can use the Google Adwords tool for keyword research. This tool generates lots of related keywords, phrases and suggestions. This tool helps you to discover how people are actually searching for any query on the web.
Understand the marketing strategy of the business
Understanding Business goals
Understand the targeted geographic market and demographic market
Use of perfect keyword tool
Selecting the related keywords and key phrases
Analyze the targeted keywords from competitor websites
Filter out the most beneficial keywords for business
First select competitor site and then find keywords appropriate to your site through Google Adwords Keyword Tool.
If you are researching keywords then go deeper in the keyword and try to find less competitive keyword with the help of Google Adwords keyword tool.