Member Avatar for Ravi Rajput

What is press release role to make a website popular? Can we use anchor text with targeted keyword?

  • 6 Contributors
  • 5 Replies
  • 227 Views
  • 2 Months Discussion Span
  • Latest Post Latest Post by Kelly Burby

Dani AI

Generated

A short, practical summary tied to the replies already on this thread: press releases still help with visibility, journalist outreach and referral traffic, but they are not a reliable shortcut for getting organic ranking credit via mass-distributed keyword-rich links. asked about anchor text; , , and raised useful points about links, news and traffic — the modern caveat is that search engines now treat press-release style link insertion differently and flag manipulative patterns as link spam. (developers.google.com)

Practical rules to follow if you use press releases today: make the announcement genuinely newsworthy first; keep external links minimal and audience-focused; prefer branded or navigational anchors over exact‑match commercial keywords; and qualify paid/promotional links using rel="sponsored" or rel="nofollow" (Google added rel="sponsored" and rel="ugc" and treats nofollow as a hint). Treat press releases as a distribution and discovery tool — not a link-farm. (developers.google.com)

Where the real SEO value usually comes from is indirect: earned editorial coverage, authoritatative citations, structured data and brand/entity mentions that increase trust signals (E‑E‑A‑T) and drive real referral clicks. Mass syndication on low‑quality wire sites typically produces lots of low‑value, often nofollowed placements; focus instead on targeted outreach, an “owned” newsroom on your site, and assets (media, data, quotes) that make a journalist more likely to write an editorial piece. (serpnetic.com)

Quick checklist to apply immediately:

  • Only issue releases for demonstrable news or data.
  • Limit links to 1 (or at most 2); use brand-first anchors and mark paid links with rel="sponsored" or rel="nofollow".
  • Pitch journalists and niche publishers first; use wires sparingly.
  • Track pickup with UTM tags and check placements’ HTML to verify rel attributes.
  • If a vendor is selling “do‑follow from 500 sites,” be skeptical — verify actual placements before paying.

These steps align the PR workflow with current search guidelines and keep the focus on coverage and real readership rather than attempting to game rankings.

Recommended Answers

All 5 Replies

Member Avatar for Member #949455

What is press release role to make a website popular? Can we use anchor text with targeted keyword?

@Ravi Rajput

Can you explain more about what the Press Release is about?

Member Avatar for jobtardisportal

press release should contain embedded links to key web pages on your site. Then, when it is distributed through a press release distribution service and is syndicated and posted on numerous third-party websites and blogs, you automatically have a powerful set of links (with chosen anchor text) back to your site. This means those links serve as a link signal for the major search engines and elevate your search visibility for your website.

Member Avatar for nicky.loverr

Press release is a link building technique used when the business is started..

Member Avatar for AbhijeetAtechnocrat

Press Release is all about the news of your company, if you are a brand and always people search about your company news. Some of the PR sites accepting the link are some are not. Overall it will very much effactive for any website or a company if they do it.

Thanks,

Member Avatar for Kelly Burby

Press release played an important role in making your website popular. I help others in knowing what unique services you are providing from other !! Well, with press release you can drive traffic on the go !!

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.