Step for SERP are:
go to google and download the SERP(Search engine page rank ) tool which is used to know the page rank for a perticular page on Google search. than install it on your system on which you want to work.
The first thing needed to be done is choosing right keywords by keyword research analysis. Once the right keyword optimization is done, link building strategies (on-page & off-page) are applied on those keywords and attaining quality backlinks via blog creation, article submission, directory submission, blog commenting etc. Always focus on getting backlinks from higher PR sites because higher the page rank of other site, higher would be link juice provided by them which results in attaining higher ranking in SERP.
To attain a good SERP Ranking, your website must have a strong backlinks. Do social networking, blogging, blog comments, article/directory submission, etc. from the websites with a higher page rank to acquire more link juices which would help you get to the higher ranking in Search Engine Result Page.