Member Avatar for Piers Rollins

Is the guest blogging technique is still worth for SEO?

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  • Latest Post Latest Post by almostbob

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Short answer: yes — guest blogging still has value, but only when done as honest editorial contribution, not as a mass link scheme. and are right that it drives referral traffic and builds your brand; and are also right to warn about the SEO risks when the primary intent is link-building rather than serving the host’s readers. Google explicitly allows contributor/guest articles that inform users but warns against large-scale article campaigns created mainly to build links. (developers.google.com)

Practical rules to follow every time: pick sites with real readers and editorial standards; write for that audience first; keep links relevant and sparse; avoid repeated exact-match anchor text. If a placement is paid or promotional, mark paid links with rel="sponsored" (or at minimum rel="nofollow"); mark forum/comment links as rel="ugc". These rel attributes are now treated as signals (hints) by Google and help publishers qualify outbound links. Keeping author bios simple and using brand or contextual anchors reduces risk. (developers.google.com)

Operational checklist: register your site in Google Search Console (Webmaster Tools), watch the Manual Actions report, and track referral traffic from each guest placement. If Google flags unnatural links, use the manual‑action guidance to fix issues; try to remove bad links at the source and use the Disavow tool only as a last resort, following Google’s instructions. Document outreach and agreements so you can show good-faith remediation if needed. ()

Takeaway: treat guest blogging as content marketing first — exposure, audience-building, and credibility — and as a potential SEO win only when placements are editorial, relevant, and low-risk. When those conditions are met, guest posts remain a useful channel. (searchengineland.com)

Recommended Answers

All 7 Replies

Member Avatar for kkermally

Yes, I do Guest blogging to Gain traffic. it works..
with that you can do branding for your blog/website.

Member Avatar for bijutoha

Yes, it is still worth for SEO, There are still many good reasons to do some guest blogging. But you should read first this article from Matt Cutts

commented: the referenced article is 3 generations old, no longer relevant -3
Member Avatar for daniwebfan2009

These days, I consider guest blogging a valuable activity for traffic only, especially since Google is cracking down on optimized links -- a "guest posting SEO tactic."

Member Avatar for RyanKempe

There's no harm with putting a branded link in your bio when you guest post. It's also common practice to introduce the guest author with a branded link above the fold.

Member Avatar for JillADDison

It is still worth. But you can do it for getting traffic purpose.

Member Avatar for almostbob

guest blogging has limited (almost no) value
Because the link is posted by YOU and the bots know it

It will direct the bot to spider your site, if you have not submitted your sitemap through google webmaster tools

The linkedin article linked above is deleted, it was wrong
The Matt Cutts article linked above, is not current, three SE Algorithms old, no longer relevant
It doesnt matter what I write,
what any previous or subsequent poster writes

Google instructions, are compulsory

Follow the directions on your google webmaster tools dashboard,

If you do not have a google webmaster tools account for your site,
get one,
probably the most important thing to do at this point,

Edited by almostbob
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