Member Avatar for MktgRob

I have a client who is hot to start using AdSense to get some more revenue and he said that he heard that AdSense participation can provide an SEO boost. While I told my client that he should not expect a great deal of revenue I had never heard about the possible SEO benefits. Can anyone confirm or refute this?

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Short answer for : don’t promise your client an SEO bump from adding AdSense. Google staff have repeatedly clarified that running AdSense itself isn’t a reliable ranking signal — the real risk is how ads change page quality and user experience. (seroundtable.com)

Where the forum thread left gaps: ads don’t help rankings directly, but badly implemented ads can hurt the signals Google does use (page experience, mobile usability, and content visibility). Google’s page‑experience guidance explicitly flags excessive or obstructive ad experiences as problems to avoid. The Coalition for Better Ads also lists specific formats and ad‑density patterns that degrade user experience. (developers.google.com)

Practical checklist to give your client (apply and measure): reserve fixed space for ad slots so rendering doesn’t shift content; load ad scripts asynchronously and lazy‑load below‑the‑fold units; limit above‑the‑fold ad count; run A/B tests if you use Auto Ads; monitor Search Console, PageSpeed Insights/Lighthouse and real‑user CrUX data for LCP/INP/CLS regressions. If Core Web Vitals move into the “needs improvement/poor” ranges, reduce ad load until metrics recover. Example of a minimal reserved container to avoid CLS:

<div class="ad-slot" style="min-height:250px;"></div>

Track the results and watch policy signals too — AdSense policy forbids pages created solely to host ads or placements that mislead users, so a quick approval to “just add AdSense everywhere” can backfire. ()

Final note: for business sites that depend on leads or sales (as hinted), prioritize conversion and user trust over short‑term ad RPM. If the client still wants to monetize, use careful testing, set UX guardrails, and let measured data (revenue per session + organic traffic trends) drive the tradeoffs.

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Member Avatar for stephen186

as far as i know adsense is not going to help any SEO boost....

However if you do SEO on a site with adsense, you can expect some quality traffic and hence a good earning from adsense.

Member Avatar for hpgoodboy

Adsense is almost irrelevant for SEO. Almost means that it can have a negative effect: Some sites are just made for adsense. If that is obvious, the site will be penalized.

Member Avatar for stephen186

If you are making websites only for adsense purpose, then google is definitely going to punish you.....

so i would recommend you to first make a webiste, get a descent traffic and then add adsense...

Member Avatar for jay 11

I have a client who is hot to start using AdSense to get some more revenue and he said that he heard that AdSense participation can provide an SEO boost. While I told my client that he should not expect a great deal of revenue I had never heard about the possible SEO benefits. Can anyone confirm or refute this?

FWIW, implementing AdSense will get Google to give your site a good, deep crawl. They naturally do this to make sure they display Google ads that are relevant to the website's content. I have heard of cases where webmasters, who added AdSense, suddenly notice better SERP placement or have seen new pages indexed. Then again - others (including myself) noticed no change at all.

I'd be interested in hearing how this works out for you and your client - that is, if you decide to give it a shot...

Member Avatar for almostbob

The adsense reporting, includes google's monitoring javascripts so may give you a better sense of what pages are getting hit, So you can optimize your site content

BUT
Google adwords adsense, analytics servers are listed in the Spybot 'Immunize' database,
and the MSMVP Hosts file, as malware,
revenues and the reports will not be accurate,
any user with a competent antimalware program will not load those external javascripts, see the ads, or be recorded on the tracker.

Member Avatar for canadafred

If all your client is looking for is Adsense revenue then good luck with that.

If your client has a web site geared to bring him more business then Adsense detracts from that marketing goal. Adsense is almost like reverse marketing, bring in the qualified visitor so he can click your competitor and you make a few cents, maybe. Makes no sense at all to me why business web sites do this.

commented: Logical, Great answer (still hanging from a star) +2
Member Avatar for MktgRob

If all your client is looking for is Adsense revenue then good luck with that.

If your client has a web site geared to bring him more business then Adsense detracts from that marketing goal. Adsense is almost like reverse marketing, bring in the qualified visitor so he can click your competitor and you make a few cents, maybe. Makes no sense at all to me why business web sites do this.

I agree with you totally in regards to the pointlessness of Adsense on a serious business website. I think I am dealing with what we all deal with as we consult with clients, that being someone who hears something in passing that sounds to good to be true and regardless of how smart they are they buy it hook, line and sinker!

Thanks all for the input. Time to put my client straight.

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