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What is link juice in SEO?

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The earlier replies from , , and cover the basic concept. The short, practical update below focuses on what actually affects “link juice” now and what to do about it — not the definition itself. See Google’s official note on the modern rel attributes for the timeline and guidance. (developers.google.com)

Link equity still flows through links, and the original PageRank math explains why link placement, anchor text and the number of outgoing links matter; in practice that means supporting your priority pages with contextual internal links and descriptive anchors, and making sure links are real <a> hrefs that Google can parse. For anchor-text and internal-linking recommendations, follow Google’s link best practices and the original PageRank research for why distribution matters. (research.google)

Redirects and canonicalization affect how that equity lands. Modern guidance from Google staff indicates 30x redirects no longer inherently “lose” PageRank, but long redirect chains, irrelevant redirects (soft 404s) and broken canonical signals will blunt value — so tidy up migrations and point links to final URLs whenever possible. (seroundtable.com)

Quick, practical audit (apply immediately):

  • Export the Links report from Google Search Console (Top linking sites / Top linked pages / Top linking text) and prioritize the pages that send the most value.
  • For each high-value inbound link, click through: confirm it lands on the intended final URL (no chains) and inspect anchor text and page context.
  • Fix redirect chains, update internal links to final URLs, and improve internal anchors to concentrate authority on your target pages.
  • If links are spammy or paid, try removal first; disavow only as a last resort. Use rel="sponsored"/rel="ugc"/rel="nofollow" per Google’s guidance for paid or UGC links.

Use the Search Console Links report as your starting point and repeat these checks after major content moves or link reclamation work. ()

Relevant references:

Recommended Answers

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Member Avatar for Dani

It's a colloquial term for how much power / influence a particular webpage has over the backlink portfolio of URLs it links out to.

Member Avatar for nikitacod

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

Member Avatar for Rachel_11

When you create a backlink on any site. Then link juice means that how much power or host site convert to your site is called link juice. I hope you understand that it link juice. For more details you can ask me any Question.

Member Avatar for aarticod

Link juice is slang used to describe and measure how much power a backlink passes onto another site and therefore strengthens it. If a website references another with a link (DoFollow), it transmits its positive properties to an extent (e.g. PageRank, TrustRank) and therefore gives a recommendation from the point of view of the search engine. The more link juice that flows from a linking to a linked site, the more emphatic this recommendation is.

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