How many of you have seen somebody make helpful comment after helpful comment, or release great hacks/code, and then head over to their site because you were impressed with what you had seen of them on other sites?
Probably most. :)
The converse applies...I know of a few people whose sites I would have to literally stumble across before I would actually go there, simply from what I have seen of their posts on various fora.
So, instead of focussing solely on spamming..getting your site known through direct advertising, think about the simple act of being a good contributor, and the people will come to you.
Kall's thought for the day. :)