Has anyone had any success offering a webmail or email service to members? Can it be profitable? Does it help branding? What are conversion ratios like?

Dani AI

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Offering webmail can help brand loyalty, but it is rarely a quick profit center unless it solves a real need for a specific audience. General-purpose mail (competing with big free providers) tends to attract signups but low active use, a point made earlier by and echoed by . The upside is stronger retention for niche communities or vanity domains (as implied). The downside—spam, abuse, deliverability problems and legal exposure—is real (as warned), so operational controls matter more than marketing polish.

Minimum operational checklist:

  • DNS and deliverability: correct MX, rDNS, SPF, DKIM and DMARC records.
  • Transport/security: TLS, authenticated SMTP/IMAP/POP and password best practices.
  • Anti-abuse: spam filtering, virus scanning, outbound sending limits, greylisting and per-account rate caps.
  • Signup controls: email verification, CAPTCHA, invitation/phone checks for high-risk rollouts.
  • Policies and process: clear AUP/TOS, abuse-reporting address, fast revocation workflow and preserved logs for lawful requests.
  • Backups, monitoring and IP reputation monitoring.

Monetization and product choices should reflect those trade-offs. Forwarding or alias-only plans keep storage and bandwidth low (an approach is exploring), but still require abuse handling. Freemium works well: free basic aliases, paid vanity addresses or extra storage. Ads can supplement revenue, but place banners in the UI (not inside private message bodies) and be transparent about privacy—many ad networks and users object to injecting ads into personal mail. White-label/reseller vendors exist for hands-off models (per ), but masked frames and deceptive redirects create trust and phishing problems.

Suggested rollout: pilot with a small, engaged segment; start with forwarding/aliasing; instrument activation, 7/30-day retention, messages-per-user, abuse reports and deliverability; enforce strict outbound limits and rapid revocation in the first weeks. If active usage and willingness to pay appear, expand to full mailboxes; otherwise, keep the offering as a lightweight membership perk rather than a core product.

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I might use it if it where availible

I am not sure, with gmail, hotmail and yahoo providing large amount of disc space the temptation to go for a bigger mailbox with another domain name has gone down. People usually prefer gmail, hotmail or yahoo because of additional benefits that come with it. I personally havent had any success with offering email/webmail service to members, you will notice that quite alot of members will ask for an email address but not even 10 percent of them will end up using that email address.

i have seen it become popular on such sites as animenation and aliensoup.com. it really depends what you have to offer;)

I've I think 2 permanent forwarding addresses at sites I'm a paying member of.

The term "I think" should tell enough, I never use either of them.
Maybe the fact that I run my own mailserver has something to do with it but in my experience the only people who such services are really useful for are those connected to ISPs that don't offer email accounts at all (if such still exist).

They're also really useful for people who need a junk account or a throwaway account to spam from. Could be a waste of bandwidth or a liability just waiting to happen ;)

We are about (inside info , don't leak!) to give out free forwards for vbulletin fans - to our vbulletin.nl regular members. Unfortunatly I can't say much more about this at this time, but the plan is to be nice and give something back for their contribution by offering free mail forwards so they can show off how much of a fan they are.

Forwards is an interesting idea because it doesn't eat all the space and badwidth. But on the other hand, you're still liable for spam accounts and accounts used for illegal reasons, associated with your brand, server, and IP block.

I have a way to avoid that a little bit, and we are quite drastic with revoking accounts too. So hopefully it will work out.

Do you mind explaining it a bit more? I'm seirously considering offering an e-mail service but these are the reasons holding me back. What type of protections do you have in place for yourself?

Let's do that in private, yes. Sure.

Does anyone know of any third-party services out there that can organize and handle webmail if I wanted to offer it to my site visitors. I envision a visitor being able to click on my site, be forwarded to the third-party's site (masked perhaps so they think they are still on my site), sign up for a webmail account, submit payment (like 2bucks/month or something like that), and when they are finished, be sent back to my site.

I have a pretty cool domain that I think appeals to the 15-20 year old market as an email extension. However, I am not very advanced in terms of coding and am alone in maintaining my site. Therefore, I was wondering if there are any companies out there that could take it over for a small piece of the profits. Also - if I could earn an extra penny or so from banner ads that were to appear in the inboxes - it could be a profitable avenue.

Any tips would be greatly appreciated.

Kindest Regards,
Jeremy

Im currently offering free email solutions on my website. I have not yet tried to add any advertising material on the webmail service i offer but i have thought of various ways to increase revenue from offering email services. The most profitable would be to include adding cpm banners. But i am looking at other avenues to increase profitablitiy and that are more effective.

When i do i will ley you know

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