Member Avatar for MktgRob

Social Cord has devised a way to charge your followers to access premium content. As Twitter is all about lightening fast communications would you or your company start charging your followers to view premium content? Unless there is something really compelling or valuable about your content, this seems to me like a suicidal move for businesses. What do you think?

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Both and raise sensible concerns: charging for short, public updates is a high-friction move and only makes sense when the content is clearly worth the friction. Below is a concise, practical framework for deciding whether premium "tweet" content is viable and how to test it without burning an audience.

  • Decision checklist

    • Distinct value: content must be hard to duplicate elsewhere or solve an urgent problem.
    • Deliverability: there must be a reliable way to deliver paid content (owned channel or private group).
    • Clear buyer persona: a definable subset of followers who will pay for convenience or exclusivity.
    • Margin and scale: revenue per buyer must cover payment costs and support repeatable delivery.
    • Platform risk: the social platform can change rules or features; ownership of customer contact is essential.

  • Quick pilot (low risk)

    1. Build a small, clearly described offer (single report, live Q+A, private alert stream).
    2. Pre-sell to a tiny cohort using a checkout and require delivery via an owned channel (email, member area, private chat).
    3. Track conversion, retention, feedback and cost-to-serve; iterate or abandon based on real numbers.

  • Alternatives to headline paywalls

    • Sponsorships or advertorials aimed at the same audience.
    • Freemium: keep the stream free but sell deeper guides, templates, or services.
    • Tip/donation models or membership tiers that add community access.

Cautions: expect low initial conversion on public streams and some follower churn; never rely solely on the social platform for fulfillment or payment history. Bottom line: a paid-tweet model can work in niche, high-value cases, but a short, measured validation that moves customers into owned channels is the prudent path.

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Member Avatar for InsightsDigital

Unless it is access for proprietary date, paying for tweets may not be popular. I can see Forrester, Jupiter Research, or Nielsen charging for special type of tweets (especially those with metrics). Other than these type of companies, I dont see the value. Do you?

Member Avatar for MktgRob

Unless it is access for proprietary date, paying for tweets may not be popular. I can see Forrester, Jupiter Research, or Nielsen charging for special type of tweets (especially those with metrics). Other than these type of companies, I dont see the value. Do you?

As you mention, I could see market research firms and possibly investment advisors using Pay Per Tweet (PPT). Also online gambling services for betting on sports. Beyond that, I am hard pressed to find other industries that could make a go of it.

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