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Many businesses advertise on social media with the hopes of a higher CTR and sales. I can count in one hand the times I have clicked to a social ad on Facebook. What about you? How more likely are you to click than to a paid search keyword ad on Google?

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Dani AI

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Several posters (notably , , and ) report the same thing: clicks on social ads are rare compared with search. That fits how the channels behave today — search is intent-driven (people actively looking), so it typically produces higher CTRs and more bottom‑funnel conversions, while social is a discovery channel that drives awareness, consideration and audience building rather than immediate clicks. (thinkwithgoogle.com)

That doesn’t mean social ads “don’t work.” They excel at creating demand, seeding retargeting pools, and running creative-driven tests (short video, carousel, lead forms). Measurement changed after privacy shifts like Apple’s App Tracking Transparency, so traditional last‑click numbers undercount social’s effect; server‑side event sending (Conversions API) and randomized lift/holdout tests are now the reliable ways to prove incremental impact. If you care about real business outcome, measure incremental conversions and CPA/LTV — not only CTR. (facebook.com)

Practical, short checklist to move from opinion to evidence:

  1. Define objective by funnel stage (awareness vs acquisition).
  2. Split traffic: run prospecting (broad creative) + warm (retargeting) campaigns and compare CPA, not just CTR.
  3. Pair creative with a friction‑cutting experience (instant forms / instant experience or tightly matched landing pages).
  4. Run an experiment or Conversion Lift/holdout (when volume permits) to estimate incrementality and true ROAS.

If clicks are low but acquisition cost is acceptable, social is still doing its job. If both CTR and CPA are poor, iterate creative + audience, then validate with an experiment before shifting budget. (kb.triplewhale.com)

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Member Avatar for Jemmie

Many businesses advertise on social media with the hopes of a higher CTR and sales. I can count in one hand the times I have clicked to a social ad on Facebook. What about you? How more likely are you to click than to a paid search keyword ad on Google?

Hi,

Personally I find the business pages on the facebook is bringing a good traffic if optimised properly. I think it is good idea to create a business page on facebook.

Thanks

Member Avatar for marissa jasmine

Hi,

Personally I find the business pages on the facebook is bringing a good traffic if optimised properly. I think it is good idea to create a business page on facebook.

Thanks

Iam aggre with your'e opinion...
Thanks for sharing this information and it will helping me to promote with facebook...

Member Avatar for InsightsDigital

Perhaps a Facebook Page will help promote a business but what about putting ads on Facebook - has that helped?

Member Avatar for donaldw

I don't use social media that much. When I do (and this goes for pretty much anywhere/any site), I rarely find advertisements that I am interested in and if I am interested I'd usually rather pop open another window/tab and search for whatever the ad is for and find it myself rather than clicking on the ad.

I guess this comes from an inherent distrust of things on the internet and the possibility of tracking cookies and other junk I'd rather not get involved with.

Occasionally I will click on the sponsored links at the top of Google searches but generally if it's something that I am interested in from a decent company their regular search result is in the first few results and I click that in the interest of saving them the few cents/dollars for the click through rate. If the Google ads are particularly obnoxious, unrelated or for a company I don't particularly care for for some reason, I'll click their ads a few times for the opposite reason :D

Member Avatar for jennypitts

Many businesses advertise on social media with the hopes of a higher CTR and sales. I can count in one hand the times I have clicked to a social ad on Facebook. What about you? How more likely are you to click than to a paid search keyword ad on Google?

I have to agree with you. As a matter of fact I do not think I have ever clicked on any ads in facebook or Myspace.

Member Avatar for jay 11

yea - i'm mostly in donaldw's camp... i rarely click on any ad, let alone a FB one.. although i have to say.. some of the Facebook ads are extremely relevant and targeted. To the point where it's almost creepy. Guess that's what you get for sharing personal information.

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