I just read an article that stated Pepsi will invest on social media instead of advertising during the Super Bowl breaks. http://www.socialmediatoday.com/SMC/159401

Do you think more companies will follow Pepsi's footsteps?

Well I guess can answer this now,
as pepsi has had a huge presence at the SB every year, and so has everyone else
that's a

No

even pepsi didn't follow pepsi's footsteps
20-20 hindsight :)

Be a part of the DaniWeb community

We're a friendly, industry-focused community of 1.19 million developers, IT pros, digital marketers, and technology enthusiasts learning and sharing knowledge.