I just read an article that stated Pepsi will invest on social media instead of advertising during the Super Bowl breaks. http://www.socialmediatoday.com/SMC/159401

Do you think more companies will follow Pepsi's footsteps?

Well I guess can answer this now,
as pepsi has had a huge presence at the SB every year, and so has everyone else
that's a


even pepsi didn't follow pepsi's footsteps
20-20 hindsight :)

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