I just read a Comscore report stating that the click through rates for display ads have gone down throughout the years. Hence, if this revenue stream is being diminished, will this push companies to start charging members for membership? I remember this was done in the early 2000s and those charged communities just died or adopted a freemium or free model. So if your online community is facing extinction, would you pay not get ads?
InsightsDigital
57
Posting Virtuoso
Recommended Answers
Jump to PostIt would depend on the value I derive from the community versus the quantity of ads I am being bombarded with. If there is a lot of value to be had and the ads are numerous then I might pay. But other than DaniWeb there are not many other communities …
Jump to PostDaniweb has got the model , if you can afford to pay few bucks to disable advertisement , it is worth paying it.
Jump to PostDaniweb has got the model , if you can afford to pay few bucks to disable advertisement , it is worth paying it.
I am not really bothered by the ads on DaniWeb but that is because they are inobtrusive whereas at other sites they are either pop-ups or they …
Jump to PostI think that now a days, people prefer to deal with ads than to pay.
I agree. I think we have become so used to them being there that they have to really be annoying or obtrusive for people to actually pay to eliminate ads.
All 14 Replies
MktgRob
7
Nearly a Posting Virtuoso
It would depend on the value I derive from the community versus the quantity of ads I am being bombarded with. If there is a lot of value to be had and the ads are numerous then I might pay. But other than DaniWeb there are not many other communities I belong to but that is because I only really stay with the ones that offer value.
ithelp
757
Posting Virtuoso
Banned
Daniweb has got the model , if you can afford to pay few bucks to disable advertisement , it is worth paying it.
MktgRob
7
Nearly a Posting Virtuoso
Daniweb has got the model , if you can afford to pay few bucks to disable advertisement , it is worth paying it.
I am not really bothered by the ads on DaniWeb but that is because they are inobtrusive whereas at other sites they are either pop-ups or they are the redirects to ads that you have to either click to return to the original page or wait out the 15-25 second countdown.
InsightsDigital
57
Posting Virtuoso
I think that now a days, people prefer to deal with ads than to pay.
MktgRob
7
Nearly a Posting Virtuoso
I think that now a days, people prefer to deal with ads than to pay.
I agree. I think we have become so used to them being there that they have to really be annoying or obtrusive for people to actually pay to eliminate ads.
jbennet
1,618
Most Valuable Poster
Team Colleague
Featured Poster
Daniweb has got the model , if you can afford to pay few bucks to disable advertisement , it is worth paying it.
yep I would have done it if i was a normal member but i get it ad-free so its a moot point.
Daniweb is also handy as you (anyone) can turn off the most annoying ad forms in your CP, leaving just the less obtrusive ones
Shade01
0
Junior Poster in Training
I agree with MktgRob. What one gets in exchange for the minor irritation of the ads is probably worth it.
MktgRob
7
Nearly a Posting Virtuoso
What I am glad to see is that taking into consideration the recent uproar over facebook using members photos in ads that they did not turn around and offer to stop if members paid a fee. That would have been a PR screw up of unmeasureable proportions!
Shade01
0
Junior Poster in Training
You are right and they probably realized they would go from hero to zero very quickly or take a big dent in users!
MktgRob
7
Nearly a Posting Virtuoso
You are right and they probably realized they would go from hero to zero very quickly or take a big dent in users!
Does anyone know the status of Facebook stopping the use of member photos in ads? The few times I have been on in the last few weeks I have noticed some of my friends photos still popping up in ads.
jbennet
1,618
Most Valuable Poster
Team Colleague
Featured Poster
Does anyone know the status of Facebook stopping the use of member photos in ads? The few times I have been on in the last few weeks I have noticed some of my friends photos still popping up in ads.
No, they are perfectly able to do... you agreed to it in the TOS...
jay 11
8
The Dude Abides
Team Colleague
Does anyone know the status of Facebook stopping the use of member photos in ads? The few times I have been on in the last few weeks I have noticed some of my friends photos still popping up in ads.
Check the following when you are signed in to Facebook...
Settings > Privacy > News Feed and Wall > Facebook Ads
I believe you can opt-out
usearchme
0
Newbie Poster
Hi there
I wouldnt pay for it and not many people would, besides charging people for something always causes other unforseen problems (chargebacks, fraud etc)
Not worth the hassle, better to find other ways to display ads effectively without annoying people !
Woc
MktgRob
7
Nearly a Posting Virtuoso
Check the following when you are signed in to Facebook...
Settings > Privacy > News Feed and Wall > Facebook Ads
I believe you can opt-out
Thanks. I have will and will also advise my friends to do so also. It really should be an opt-in situation where the people who do get some sort of compensation for the use of their image. That is how they handle it on TV reality shows like Ramsay's Kitchen Nightmares. If the person does not sign the waiver their face is pixilated out.
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