Member Avatar for Paulsonmax

Is social media a fad?
or
The biggest shift since the Industrial Revolution

MY Views: well, Social Media will remain as a powerful promotional tool for today's business, it's influence is definitely not a hype, it is one of the promotional tools for modern business, but if you say it's a revolution, I politely disagree.


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Edited by happygeek because: fake sig snipped
  • 13 Contributors
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  • Latest Post Latest Post by rooter1204

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Years after this thread began, the practical question is less "fad or revolution" and more "how should businesses treat social media as part of their marketing and customer strategy?" Social channels are neither a passing craze nor a silver bullet. They are a durable layer for discovery, conversation and service that can move real business outcomes when used with goals, measurement and ownership of audience.

A concise, repeatable way to approach it:

  1. Start with the outcome. Pick one primary goal (brand awareness, leads, sales, support) and 1–2 KPIs that map to revenue.
  2. Pick platforms by audience, not hype. Test on 1–2 networks, run time-boxed experiments, then scale what converts.
  3. Track end-to-end. Use distinct landing pages/UTMs and conversion events so you can measure CAC, conversion rate and LTV.
  4. Protect yourself. Build owned assets (email list, community, website) so you’re not fully hostage to algorithm or policy changes.

Common pitfalls and quick fixes: if engagement is healthy but conversions are low, check audience fit and message-to-landing-page alignment; if reach collapses, diversify content formats and paid/organic mix; if monitoring feels 24/7 (echoing ), use batching, scheduling and lightweight social listening rules to stay responsive without burning out.

Several members here (for example , , and ) touched on the tool vs. revolution debate. That tension is useful: social media created new business models and attention dynamics, but its value to any one organisation comes from the strategy behind it. Treat it as infrastructure to be managed, measured and owned.

Recommended Answers

All 12 Replies

Member Avatar for charlesying

i too think that social media is a powerful promotional tool and not a revolution

Member Avatar for articlewriter1

I really think it depends who is analyzing it... if it is a business person then it is a great promotional tool. If it is a regular JOE then Social Media is definitely the latest technological revolution, until something else that replaces it comes along.

Member Avatar for InsightsDigital

First of all, social media per se have existed since people have communicated. But I do think you mean Social Media 2.0 (or is 3.0 now). The ROI that corporations have seen and the ways how social media 2.0 have brought people together have cemented its presence and influence in this society.

Member Avatar for joelchrist

I agree with you. It would not be a revolution , its simply a too used for promotional purpose.

Member Avatar for mackone

Yes I agree... It's a great marketing tool. Social media helps you to do it in many ways through networking, interacting, communicating, responding, engaging and following.

Member Avatar for AirForceOne

In my own experiences, social media is firstly a need for our online lives and then it is also a nice channel for promotion purpose.

Have a nice day,

Member Avatar for JamesAlbany

To stay online whole day is must for Social Media, because to generate traffic you need to work actively on Social Media sites so that you can be able to interact with interested ones directly at the place.

Member Avatar for Flower

Yes, nowadays we find change in the ways of promotion, people emphasize more on social networking resources for getting traffic for the website.

Member Avatar for larywaugh

I don't think social media is a fad , it is one of the powerful tool to promote your site or your product and gives you more traffic. This tool won't let down so soon.

Member Avatar for Mike_Slough

i think that social media is a powerful promotional tool and i don't thinks so that its fad.

Member Avatar for Mark121

Hi,
According to me social media provided an good platform to grow your business popularity and I don't think that it's fad.

Member Avatar for rooter1204

I do think Social Media is Revolution!
at least it made a kid named Mark Zuckerberg be a billionaire

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