Member Avatar for jmcg

Hello Folks,

I use CS5 Design Premium, but am a do it yourself hack with just enough sense to get into trouble.
I need to design a simple eblast to announce an open house.
I've designed a nice 'ad' with ID and of course able to export in a variety of forms.
I'm not happy with an inline graphic or pdf and would like something that looks and functions like that which is produced by services that provide user friendly email templates.
I would like to do it myself.

What is the easiest way to get started with this simple project?

Thanks

jmcg

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  • Latest Post Latest Post by macgurl70

Dani AI

Generated

For : a reliable DIY path is to export the visual pieces from InDesign and hand-build a simple HTML email instead of embedding a PDF or one big image. Slice your art into logical assets (JPEG for photos, PNG for logos/graphics), export at screen resolution (72 ppi) sized to how they will display, and host them on an HTTPS server so img tags use absolute URLs. Use a single-column wrapper about 600px wide for widest compatibility, build layouts with tables, and use inline CSS only. Include alt text, set images to display:block;border:0, and provide a plain-text version and a working unsubscribe link (and physical address to comply with laws such as CAN-SPAM).

A minimal structural example to start from:

<table width="600" cellpadding="0" cellspacing="0" border="0" align="center">
  <tr><td>
    <img src="https://yourserver.com/images/hero.jpg" alt="Open House" style="display:block;border:0;max-width:600px;width:100%;">
  </td></tr>
  <!-- add rows/cells for headline, body copy, CTA button (use a linked cell with inline styles) -->
</table>

Practical final tips: avoid relying on background images (Outlook quirks), keep total HTML+assets small (aim <150KB), test in Gmail, Outlook desktop, Apple Mail and mobile clients, and seed multiple test inboxes. If coding from scratch is too slow, template builders or email frameworks (or hosted services, as noted) speed the process; , look for "email design best practices" and "responsive email frameworks" as starting search terms.

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Member Avatar for Prem_Baweja

yeah i want to know more about this any links to read more about this

Member Avatar for macgurl70

I admit - I have not tried this service yet but it came highly recommended by a co-worker who sends out monthly email newsletters/ads.

http://www.mailchimp.com/

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