I am lost in the game of SEO. One or two of my site rank for keywords which i dont want to. I have searched forums and do research but could not found any authentic answer. I need some expert's advice, How do i Rank for specific keyword and what factor is more important in ranking ( On page Or Off page ).
For E.g: I want to rank for a phrase "My favorite Hobby" which competitor( rank 1 of google search ) has keywords title,meta tags ( meta description and meta keywords), keywords in headings ( h1 tags ) and 22 index backlink on lower PR website( 1 or less than 1 ), 10 anchor text link for exact phrase.
What should i do to out rank this website for same keyword " My favorite Hobby". If i build 20 anchor text link only, do i out rank it. or what do i do??
I will be very thankful to you guys if you solve my problem.