How to maximize the use of google adwords as marketing tool and to create sales conversion?

It depends on your the page that you're using as the conversion page. If it sucks, then you won't get any success in converting the Adwords visitors to cash or subscribers. If it's good quality one, then it's gonna make it easier for you to convert all of visitors to that "good quality" landing page into cash or subscribers.

It's depend on your page quality. Google adwords attract all the user on our website. It's play good role in marketing of product in case of related to our niche.

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