Member Avatar for kkermally

Google 2015,

Google is Rooling out an Update on 21st of April and the Information we got is for Mobile Friendly Websites.

R U Mobile Friendly??

If Yes.. Have you did the Mobile Friendly Test (Search:: google mobile friendly tool)

If you're not mobile friendly. Please Make your Blog/Website Mobile friendly.

Effects of Update.
Well We Don't Know untill update is completed and may be many big websites/blog will suffer from the Update.

Hope You will be on safe side of Update (Mobile friendly).

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  • Latest Post Latest Post by johnandme
AleMonteiro commented: Thanks for the warning +9

Dani AI

Generated

Great call-out by — the April 21, 2015 change specifically boosted pages that are usable on smartphones in mobile search results and was applied on a page-by-page basis (it targeted mobile queries, not desktop). (webmasters.googleblog.com)

The early fear of a web-wide “armageddon” was overstated. Industry trackers saw some winners and losers, but most sites did not experience catastrophic, immediate drops; impact was tied to how much a site relied on mobile queries (so and were right to focus on mobile-visitor share). Desktop rankings remained largely unchanged. (searchengineland.com)

That single update was only the start of a longer shift: Google later migrated toward mobile-first indexing (rollout began in 2018) and made mobile-first indexing the default for new domains on July 1, 2019 — in short, Google now usually uses the mobile version of a page for indexing and ranking, so mobile parity matters long-term. ’s suggestion to move to responsive design is still the best general advice. (developers.google.com)

Practical checklist (what to do now, in order):

  1. Prefer responsive design for one URL per content page.
  2. Ensure the mobile page contains the same primary content, metadata, structured data and images as desktop.
  3. Let Googlebot fetch CSS/JS/images (don’t block resources in robots.txt) and avoid hiding primary content behind user interactions or interstitials.
  4. Use Search Console’s Mobile Usability and URL Inspection to find issues and request re-indexing.
  5. Improve mobile speed and Core Web Vitals.

Quick code reminders:

<meta name="viewport" content="width=device-width,initial-scale=1">
img { max-width: 100%; height: auto; }

These steps reflect Google’s mobile-first guidance and the practical lessons gathered since 2015. If the thread’s earlier posts urged testing and a responsive move, that remains the correct, durable path forward. (developers.google.com)

Recommended Answers

All 11 Replies

Member Avatar for sophiaharris

Yes Google is going to rolling out Mobile Friendly Search Algorithm on this 21st April. This could be great updates after penguin in late last year. If your website is not mobile than you will be in hurdle so rewamp your website today without late. Anyone can test mobile friendly site AT https://www.google.com/webmasters/tools/mobile-friendly/

Member Avatar for samauden

@Sophia, I think it depends on the no of visitors who are coming to a website from mobile. I mean, if the website is not mobile friendly and very low number of vistiors are turning out from their mobile, will not effect the website rankings on SERPS. However, it will take some time to show the real effect for a website which is not mobile friendly, when the desktop traffic starts declining.

Edited by samauden because: misspelling
Member Avatar for kkermally

, but we can'nt say that google will leave the websites who get visitors from Laptop/computer. In update all blog/sites has to pass the google test.

Member Avatar for bijutoha

Yes it is the great update from Google after Panda and Penguin. But think "how much of your target audience is using a mobile to find your site." Yes my dear Google is targetting search results delivered to mobile devices.

You know! I've only .7% of audience from mobile devices. So this time it is not so hard for me. Just read this

Yes we should start considering moving to a responsive design as soon as possible.

Member Avatar for Prosper_2

i think the latest update is a goo dthing especially since most people are using the internet from phones these days. so it reasons that since the user is the king your website has to suit the needs of the use by being mobile friendly

Member Avatar for daniwebfan2009

Anybody else get the feeling that Google is developing something similar to Facebook's built-in browser? I have a strong hunch that Google's mobile search will soon turn into a Google search app, and it will serve up mobile-ready sites within this app just to keep users inside the Google interface. What do you guys think?

Member Avatar for RyanKempe

Don't forget that it's for mobile search. If you recieve a small amount of mobile traffic then this update won't affect you much. If you depend heavily on mobile traffic then definetely get your site responsive.

Member Avatar for advent_geek

I had Verified my websites using Google Mobile Friendly tool, and passed the mobile friendly test too.

from Google it shows Non Responsive won't affect Desktop search results.

Mobile-friendly-update-FAQ.png

Kind Regards

Member Avatar for johnandme

i think the latest update is a goo dthing especially since most people are using the internet from phones these days. so it reasons that since the user is the king your website has to suit the needs of the use by being mobile friendly

Member Avatar for johnandme

But think "how much of your target audience is using a mobile to find your site." Yes my dear Google is targetting search results delivered to mobile devices.

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