hi .. in my opinion facebook is useful to get niche network. as compair to other social channel facebook serve more user. most of facebook users are students and college people.so this is good platform if your target audience are young age people.
It depends who is going to use Facebook. For the internet marketers, Facebook is ver essential tool but at the same time Facebook is a decease for a student of 10th standard or may be for all standards. So, it depends who is going to use it and how long he/she will use Facebook
Since this thread was brought back from the dead; I have a question if any of these users are still active. How did your facebook campaigns go for you?
All of you seem very much pro-facebook (rightfully so with it being so large with such endless possibilities); but I really need to ask how many of you have actually had success with converting your likes into paying customers? How much of your content has went viral? How many of you were so disappointed that your target niche weren't biting that you ended up having to do FB's PPC to get the users from FB to your actual site? Have you come to realize how limited the organic reach of your FB page's posts are?
I'd almost be willing to bet that 10% of the people who responded originally to this post had anywhere near the results they claimed the original poster would have with Facebook.
I dunno maybe your target demographic was found on Facebook and maybe you've done amazing; but it would be interesting to hear after 4 months where you guys have gotten too.
Yimmy Geni: even though I agree with your post (if you intend to use facebook to make friends, it is certainly useful if it works, which it seems to do for you), just out of curiosity:
for which 'level' of friendship are you looking ?
most friendships that start on facebook, though they can be worth it, I'm not debating that, remain superficial, so are they actually the type of friendships you were looking for ?
Ok so again what benefit has it brought you guys from an SEO standpoint? Every professional I have talked to that used to swear by facebook for SEO purposes and for brand awareness have done alot of complaining that facebook has next to no organic reach. I have even noticed quite a drastic reduction in the potential for organic reach and its why I barely use it anymore because 80% you can't get paying customers from it (I'm talking in the B2B marketspace and non-profit) - so give me your stats; how effective of a tool has facebook been aside from using FB ppc?
You can include a link to your website on your Facebook page. Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site. Visitors who come to the website can be exposed to stronger marketing messages and, often, the option of buying goods and services.
Customers who come to your website from Facebook are likely to be more receptive than the average visitor, because they already know something about your business and were motivated to click the website link.
Social Media Marketing is one of the best form of Online Marketing - and Facebook is the mostly used Social Media Platform with over 1.35 billion monthly active users - with this being said, I conclude that Facebook is an effective Marketing strategy for your business.
It depends on how many likes you have and how many of the people who follow you are able to see that stuff you post. It also depends a whole LOT on the response you get from them in the way of shares, comments, etc.