Member Avatar for goodboy18

any1 knows a good and effective means of promoting a game site. Specifically online games only.

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  • Latest Post Latest Post by suniverm

Dani AI

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Short primer: successful browser-game promotion pairs focused acquisition with product-first retention. Several replies here (notably on audience targeting, on portals, on SEO and on PPC) name the obvious channels — forums, portals, social and paid ads — but the missing piece is a repeatable experiment-and-improve workflow that turns clicks into returning players.

Start with a short checklist and tracking plan:

  1. Define player persona and session shape (casual 5-10 min players vs longer-session gamers).
  2. Instrument analytics and funnels: tag visits, signups, first-play, and a retention event (D1/D7). Use UTM tags for every campaign so results are comparable.
  3. Build a single-purpose landing page + a tiny embeddable demo for portals/forums (works better than a generic homepage).
  4. Run narrow paid tests (one channel at a time, small budget), measure CAC vs short-term LTV, then scale winners.
  5. Add low-friction viral mechanics (one-click share, referral credit, lightweight invite rewards) and tighten onboarding so first session delivers clear fun.

Measure and iterate: prioritize conversion (visit -> signup -> first meaningful action) and retention (D1/D7). If visit->signup is low, simplify CTA and reduce steps; if D1 is low, shorten tutorial and surface a compelling loop (leaderboard, daily reward). Use A/B tests, session recordings or heatmaps to find UX friction. Be cautious with cheap traffic sources — they can inflate numbers but hurt retention and waste budget.

Community and outreach remain valuable when done thoughtfully: join relevant gaming communities without spamming (echoing and ), offer an embeddable demo to portal owners (as suggested), and approach niche streamers or bloggers for targeted coverage. Press releases and conference talks help visibility, but only after the product and onboarding are solid (a point raised by and ).

Recommended Answers

All 18 Replies

Member Avatar for Dani

It seems to me like your target audience would be high school and college people. (College folk have nothing better to do between classes, hehe) So now that you know your target audience, how can you reach them? Find other forums targeting the same age bracket, which don't offer online games, and post post post! Link to your site in your forum signature ;)

Member Avatar for bobchrist

Joining gaming community forums/social sites could be beneficial. Here are the list of gaming you might be interested in to join;

Member Avatar for mackone

I think a Press Release will help, also get in contact with some gaming webmasters with authority. If you can spark a few discussions here and there, you bound to catch some attention. Participate in gaming forums. You can also romote in youtube and in social networking sites...

Member Avatar for Robdale

You can use all types of promotion techniques, but to make the visitors stay on your site you need your site to be look nice and attractive.

Member Avatar for InsightsDigital

I also recomend joining gaming related offline communities so you can promote your site offline. Try to see if you can be part of internet marketing/virtual world/gaming conferences and speak there.

Member Avatar for ruby.mein

Promoting a game site is also the same as promoting a site and
SEO will help you. Its a process of improving the volume and quality of traffic of a website on search engines. Just make sure to do both On-Page and Off-Page Optimization.

Member Avatar for vincent2085


i think u can this site

Member Avatar for jusvie

SEO helps. It is a process of improving the volume and quality of traffic of a website on search engines via organic traffic.

Member Avatar for crimgirl

With online communities and forums you can build a reputation for your site Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

And as Cscagal have siad, find your targeted audience is also essential!

Member Avatar for mithu143

The best way to promote and get traffic for online gaming sites is PPC campaigns from Google Adwords, Yahoo publisher network, MSN, Bidvertiser or Adbrite. You can also try buying cheap traffic from StumbleUpon or try putting banners or other ads on other famous online gaming sites.

Member Avatar for crackerjack1

Yes one of the best ways is by banner advertising, but Google and Yahoo are very expensive and don't really target users that effectively. Thus you end up with alot of click through's and little registrations to show for it.
Try a company called 'advertise your game' They specialize with browser based games and have good performance results to show.

Some advice for free promotion would be to contact all the gaming portals who deal with browser based games, there's A LOT I have been dealing with PBBG's for 3 years now.

If anyone would like more info please ask.

Member Avatar for reno27

Online community is a must since your game is online. You can go to schools or colleges too if you want to give brochures (though I think it's an old-fashioned marketing). You can always use social networking like facebook or friendster. Do you know how many fan page for Mafia War? A LOT!!!

Member Avatar for Kevin82

google adword? advert on social bookmarking like facebook? try to put your site there and you will see some traffic to your site.

Member Avatar for ejtt7ciia

If I were U, I would like to forcus on the soical networking, and I think it is a great paltform for u to promote a gameing site!

BUt, u have to make sure that your site is worth it!

The traffic on those socioal networking can be viral, as long as your site is great one!

Member Avatar for Hirohurl

What kind of online games? I would set up a blog and a squidoo page and post articles specifically on each particular game - segmenting the broad nice "online games" into individual niches, and of course point each blog and lens etc to a specific page on your site where you deal with that particular game.

Member Avatar for Gonziorg

The game sites beatiful . Arcade game categories >

Member Avatar for joelchrist

Yeah. you need to participate in game related forums, add your ideas to that members. Joine groups related to gaming industry on social network like facebook, linkedin. it will bring you better chance to share you sites and relative ideas.

Member Avatar for suniverm

I think you should use ppc for web promotion and you should be target child.....

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