Member Avatar for FarrisFahad

I see a lot of people having success with Facebook. Espacially in my niche, memes. But I find it hard to drive traffic from Facebook for free to my current followers.

I have a business page that has 24,000+ followers.But I only get less than a hundred reach on any single post.

Is Facebook marketing dead? Or am I doing it all wrong? I have no idea.

I don't want to pay evertime I want to reach my audience.

What do you guys think?

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  • Latest Post Latest Post by Christiana_1

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Your 24k follower count is real audience reach — not a guarantee of traffic. Facebook changed News Feed in January 2018 to prioritize “meaningful interactions” (posts that spark back-and-forth), and that shift intentionally reduced organic distribution for many Pages. That explains why big pages can still get very small reach unless posts trigger conversation or use favored formats. (about.fb.com)

Tactical fixes that work quickly: stop treating the Page as a simple link-poster. Native Facebook video (and Live/Reels-style short video) and group posts get amplified versus off-site links or plain images; native video often outperforms embedded YouTube links. Encourage short, conversational CTAs (ask a question, invite a caption, pin a top comment) so the first hour generates comments. Also push your best content into a private Group or many niche groups rather than only the Page feed — groups still get stronger, more visible distribution. (agorapulse.com)

A practical medium-term plan: 1) build an owned audience (email or SMS) so you stop “renting” attention; email still converts far better than organic social. 2) Install the Meta/ Facebook Pixel and create small retargeting audiences from people who engage with page posts or videos, then run low-cost traffic ads to that warm audience — that turns engagement into site visits without huge budgets. 3) Diversify where memes live: short-form video platforms and niche communities (Reddit, platform-specific image sites) are discovery channels that feed back to your site. (emailtooltester.com)

Quick checklist to run now:

  • A/B test native image vs native 15–30s video of the same meme.
  • Post link in the first comment instead of in the post (measure).
  • Create a 7-day “engagers” custom audience and run $5/day traffic ads.
  • Convert your top posts into a gated email opt-in (one-click subscribe).

These steps follow what and suggested about groups and live/video, extend ’s point about quality content, and give measurable experiments beyond “is Facebook dead?” — it is not dead, but organic distribution is now selective; test, measure, and move engaged people into channels you own. (socialmediaexaminer.com)

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Member Avatar for rproffitt

As to your dead comment, Facebook did take a huge hit over recent news. Even Elon Musk deleted his company pages there.

As it stands today, you should not expect much from your facebook efforts.

If you have memes, isn't that something for you to share on say Imgur.com or is that your competition?

Member Avatar for FarrisFahad

It's my competition.

I see, so if Facebook is dead where should I promote my site? Do you have any suggestions?

Member Avatar for rproffitt

What did you write there? You compete with Imgur? Let's see that site as Imgur is well, the 6000 liter engine on the track today.

Member Avatar for webbingbcn

Facebook marketing ain't dead at all, how could it be with a base of user activity of more than 2 milion per month. No other social network will give you that. The thing is that the algorythm is moving towars a more user experience one, just like the rest of algorythm in any app or platform. So in order to keep going on track and getting the desired engagements the content that you offer to those users has to be of great value for them, so the inner publication rank of this content gets a higher puntuation (consideration for the fb algorythm) to be shown more.

Member Avatar for rproffitt

. I take it that you didn't get the news about Facebook, Cambridge Analytics and more here. Or you sell this channel. I know a lot of folk here have severely cut back on their Facebook use.

Or you are an ostrich.

Member Avatar for Tomsy_1

Facebook marketing changed into videos, especially live videos and social groups, this are the channels witch gain traffic, the rest is not so important right now. It is still better to be on facebook than don't lol.

Member Avatar for sandy_5

Facebook marketing is still in use. Just promote your business in relevant groups and be active in all the time.

Member Avatar for Christiana_1

i think my tips are helps you

  1. First analyse your audience needs.
  2. Active in facebook at all time
  3. Post your business relevant post
  4. Share your business related videos
  5. UIse unique & quality content
  6. If audience have any doubts don't ignore that you should take responsibility for clear that doubts
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