Are there any filters that help choose the social media topics that are gonna be shared more? I was thinking about joining a course like one of these http://sites.bu.edu/social-media-analysis/ and https://knightcenter.utexas.edu/blog/00-15988-social-media-analytics-journalists-register-now-online-course-and-learn-how-measure-yo , cause there are no clear cut rules for the viral content.
The only info (the newest) is a scheme of social media engagement by Tiffany Usher shared on Buzzsumo and then on https://www.essaytoday.net/business-plan-writers/ social business section. Tiffany mentioned that only 6% of people actually read the whole text. And the title of the content gets to more than 92% of the audience (research dated 12.12.2017).