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Hi, everyone,

I have a question about Latest Techniques of ASO in 2020. Do you know? Please let me know.

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  • Latest Post Latest Post by rproffitt

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— short, practical snapshot of what mattered for ASO in 2020 and what to do about it; ’s VPN question is answered in the last paragraph.

In 2020 the emphasis remained: metadata + creatives + testing. Apple’s App Store relied on tight metadata slots (app name 30 chars, subtitle 30 chars, a 100-character keyword field and promotional text) so every character counted; Google Play relied more on the long/short description and a larger title (50 chars in 2020) with a prominent 80-char short description and a 4,000-char long description. These platform rules shaped where to place high-value keywords and how to prioritize copy vs visuals. (help.apple.com)

Checklist of concrete actions that were effective in 2020: do a keyword audit and map terms to the right fields (use the iOS keyword field strategically); put 1–2 top keywords in the title/subtitle (iOS) or title/short-description (Play); localize titles, short copy and screenshots per market; optimize visuals (icon + first screenshot + short preview) for conversion; run controlled experiments and measure installs ⇢ retained users (impressions → install conversion → D1/D7 retention). Use paid channels to validate keywords before changing organic metadata. (storemaven.com)

About testing and timing: Google Play offered built-in Store Listing Experiments for A/B tests (native, free) so creatives and short copy could be validated directly in Play; iOS did not have native A/B testing in 2020, so teams used Apple Search Ads and third-party experiment platforms (StoreMaven, SplitMetrics) to validate creatives and keywords until Apple introduced Product Page Optimization with iOS 15 (announced WWDC 2021). Creative-driven lifts (icons/screenshots/video) were often the fastest win for CVR. (play.google.com)

Quick note for : a VPN is not an ASO technique — it’s a QA/geo-checking tool to view localized store listings or replicate a country’s storefront. Do not use VPNs or any other method to create fake installs/reviews; both Apple and Google forbid manipulating rankings, installs, ratings or reviews and such actions risk removal or account penalties. Focus on valid testing, measurement, and iterative creative + metadata experiments instead. ()

Member Avatar for rproffitt

I have to ask. What does a VPN have to do with ASO?

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