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Curious if anyone started to adopt video marketing in their remote selling efforts and whether that proves to be an effective format.

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Practical, short framework in response to and the observations from and . Video can pay off for remote selling when formats match buyer intent and when distribution captures the right viewers. The checklist below gives format choices, a minimal test-and-scale workflow, and quick production/measurement items to apply immediately.

  • Top-of-funnel (discovery): short, mobile-first clips (15-30s) with a clear hook, captions, and a single micro-CTA to a low-friction resource.
  • Mid-funnel (consideration): 1–3 minute demos or feature highlights that answer common questions and point to a next step (spec sheet, demo booking).
  • Bottom-funnel (decision): personalized walkthroughs, screened customer stories, or full walkthroughs that remove purchase friction and include explicit next actions.
  1. Pick one audience segment and one KPI (clicks, demo signups, demo-to-opportunity).
  2. Produce a minimum viable video: script a tight value statement, record with clear audio, add captions and a play-ready thumbnail.
  3. Deploy targeted: social/native ads for cold reach, email embeds or gated pages for warm lists, and retarget viewers who watch a threshold (e.g., 25%+) with longer content.
  4. Measure play rate, average watch time, CTR, and pipeline influence; iterate creatives and thresholds after two measurement cycles.

Quick tips and cautions: prioritize audio and captions over fancy effects; frame for mobile unless sales are desktop-first; avoid oversized production until a positive signal appears; respect privacy and consent when recording prospects. Build experiments that move viewer signals into the CRM so sales can act on real engagement rather than raw view counts.

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Member Avatar for rproffitt

Video marketing has been around since the 1950's. I would be guessing if you meant something else. Also, are you affiliated with MKE Drones in Milwaukee, Wisconsin?

Member Avatar for Dani

Video content can be important to getting the details across. For example, many people do their initial research online and then May travel to the local store to see the product in person and physically see what it is they’d be getting before making the purchase. With Covid, seeing items physically is no longer an option in many cases around the world. Video with close-ups of the product could be a good alternative.

I just recently purchased a house, and noticed that the real estate market, in all price points, has quickly adapted to virtual open houses, for example.

It’s my own opinion that video only works well when it’s being shown to a pre-qualified potential customer. In other words, someone who has already experienced some level of interest that would make them take the time to sit through a 30s or 1min video ad online. People are not sitting through video ads online the same way they are on TV.

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