I believe I’ve actually invented a brand new form of web promotion and advertising.

It’s a lottery for websites where you win Visitors

It works like this:
You visit today’s winning site to find the secret word which follows the “Phrase”

Then you can enter your website along with your secret word from your content and a phrase/clue (the 3 words before the secret word)

If you win everyone will have to visit your website to find your secret word.

That’s it,

I launched it today it’s a bit raggy around the edges - I thought we could discuss the idea or something

Roy

Dani AI

Generated

As conceived by , this is a content-discovery contest that concentrates attention on a single page for a short window. That concentration can produce genuinely engaged reads, but the design risks producing only ephemeral spikes and the “linkbait” concerns raised by . The real question is whether the contest produces measurable, useful outcomes (not just raw hits).

Answering the incentive and scale concerns from and : treat entries as the top of an acquisition funnel, not an end in themselves. Turn a visitor spike into value by pairing the contest token with a low-friction value exchange (email opt-in or a small exclusive asset), rotating winners by topic to attract repeat visitors, and offering non-link rewards (badges, discounts) to encourage return visits. Niche targeting and predictable cadence will increase the chance of meaningful traffic rather than random clicks.

On search-engine and quality risk: editorial context matters. If the winners list looks like a directory of reciprocal links it will be low value; mitigate this by curating winner summaries, encouraging social sharing and on-site engagement signals, and using rel=nofollow on purely directory-style listings if caution is needed. Instrument everything: UTM parameters, event goals, and KPIs such as unique visitors, time-on-page, bounce rate, and signups to see whether the traffic converts.

Operational and anti-abuse checks in response to and : implement rate limits, CAPTCHA, email verification, IP logging, and manual vetting for the first batch to set quality standards. Use caching/CDN to avoid slowness. Suggested MVP checklist:

  1. Pick a tight niche and define contest rules and frequency.
  2. Build a submission form with email verification and CAPTCHA.
  3. Manually vet the first 50–100 winners to establish quality.
  4. Instrument UTM tracking and analytics conversion goals.
  5. Iterate prize cadence and presentation based on conversion data.

Note: check local regulations on contests/lotteries and publish clear terms and privacy rules before scaling.

Recommended Answers

All 11 Replies

What is the user going to win? What kind of incentives are there for people to do this?

This sounds like an intriguing idea. Tell me more about how this lottery would work.

Lansing

What is the user going to win? What kind of incentives are there for people to do this?

To enter the lottery one must visit today’s winning website and find the secret word.
So the winner receives visitors to their website looking for the secret word.
For example : if a thousand people enter the lottery they all will need to visit the winning website, so the winning website gets a thousand extra visitors. Visitors who actually read the content looking for the secret word.
The incentive is to win a boost in visitors to your website.

In addition to winning a boost in visitors, all winners get a link on the past winners page, links are important from a page ranking point of view, especially none reciprocal or one way links.

Mr wizard

This sounds like an intriguing idea. Tell me more about how this lottery would work.

The idea is up and running you can enter today the link is in my signature

cheers

Roy

It might help to get backlinks but I dont think their will be repeat visitors on particular site. Its seems a sort of linkbaiting to me but I dont think the links can be considered as natural links by google.

life,get,a rearrange if you can

Rearranging may not bring a solutions, you should come out with solutions by making changes, btw "experienced based intelligence are being used by ordinary people".

quite interesting one

The system is a bit slow for me.

I am also confused what the incentive is. It seems that it would be really hard for the system to grow to any scale that would deliver a relatively substantial number of visitors to any of the websites. Or am I just missing something?

am I just missing something?

Probably you are missing the power of linkbaiting, viral marketing and word of mouth.

I think that is a great idea!

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