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As you may or may not know, as of sometime last week, Google decided to include graphic ads in their AdWords and AdSense programs. By logging into AdSense, you can choose whether you just want to show text ads, or graphical ads mixed in.

So far, very few advertisers have taken advantage of these graphical ads, which only appear on AdWords content pages. However, I have found one show up while browsing these forums.

So for all of you out there who are interested in what they look like, and haven't seen any yet ... here ya go! See for yourself if the thread still shows banners or if it's back to text ads: [thread]571[/thread]

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Dani AI

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A few members in this thread reported seeing graphic ads occasionally and voiced a clear preference for text ads. The practical question is not whether image creatives exist, but whether they help this particular site and audience. Below are concise, actionable points to decide and test which format to allow, plus quick troubleshooting notes tied to the observations in the thread (, , ).

Start with a measured experiment. Capture a baseline (at least two weeks) of current metrics, then enable image creatives on a subset of pages or on a separate ad unit for a similar period. Compare these key metrics:

  • CTR = clicks / impressions * 100
  • eCPM (or RPM) = (earnings / impressions) * 1000 (or use pageviews for RPM)
    Track secondary signals too: average session duration, bounce rate, and ad viewability. Run the test long enough to collect several thousand impressions so random variance is reduced.

Why a mixed experience happens. Image ads depend on advertiser creatives, targeting and ad sizes; if suitable creatives aren’t available for a particular page or size, text ads can fill the slot. That explains intermittent banners on forums and other sites. Sites with visually oriented content often see better performance from image ads; text-heavy, highly technical pages can favor contextual text links.

Practical tips and troubleshooting

  • Use separate ad units or channels to isolate format performance.
  • Favor standard sizes (300x250, 336x280, 728x90) for higher fill rates.
  • Avoid clutter: more visible units can increase clicks but may harm UX.
  • If banners never appear, verify ad code hasn’t been modified, check browser extensions/ad blockers, and ensure no publisher-level filtering is preventing image creatives.

Apply the data: choose the format that gives better net revenue per thousand pageviews while preserving user experience.

Recommended Answers

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Member Avatar for Vinoth

i like text adds rather than banner.Text Adds havemore contents to choose.

Member Avatar for cyberoptik

Its back to text ads for me, but I've seen a few other banners on other sites. I still would rather have text ads though.

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