Hello to all. I am IsomanX16. My wife doesn't know that; it's just between us. Anyway, I run a small but growing advertising agency. The world of advertising is undergoing massive change, a large part of which is the "media agnostic" approach to reaching people. The Web is a vital channel that should be a part of almost any media campaign. As the lead strategic, long range thinker-type dude, I am trying to understand the best way to staff our agency to support all that is the Web. There's traditional Web site programming, banner advertising, interactive marketing sites (e.g. subservientchicken.com), ecommerce, email marketing, Web media planning/buying (i.e. purchasing ad space on Web sites), etc., etc. In the midst of all this is the need to be TRULY CREATIVE. First and foremast it's visualizing how to use the Web, then it becomes the technical challenge of implementing the BIG IDEAS.
I welcome any and all opinions on how best to staff a small agency in a way that supports the creative side and the technical side.