What is seo? what is the use of seo?

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In digital marketing, SEO stands for Search Engine Optimization. It is a process of optimizing the websites that search engines provide as search results on the SERPs, like the users' search. The following steps might help you to understand the uses of SEO in digital marketing:

  1. Used as one of the best platforms for increasing the visibility of your business.
  2. For promoting your business
  3. For increasing your customer.
  4. For promoting your products and services.
  5. For increasing business popularity.
  6. For helping the business grow.
  7. For generating and boosting your website's organic ranking and traffic.
  8. For improving the page rank of your website.

SEO is a hot topic nowadays, especially after Covid-19 when almost every business registered itself online. If you have yet to learn about what SEO is, don't worry; you are on the right platform flooded with experts. I recommend keeping an eye on what all things these experts present on Daniweb are posting.

For now, let's provide you with the basic idea and help you get started. Search Engine Optimization, or SEO, is an element of digital marketing that brings organic and free traffic to your website. The primary purpose of it is to provide your site with a better ranking on the search result pages of search engines like Google.

Here's an example to give you a better understanding of SEO: Just like when a customer is satisfied with your product or service, he tends to recommend your business to others. Google also recommends your website to its users if you fulfill specific criteria that its algorithm demands and google finds your website to be genuine and valuable for its users.

This was the most basic definition. However, to properly understand every element, you are required to do a lot of reading. Also, just getting your hands on the theory would do no good; I recommend practicing it simultaneously. In order to learn its practical implementation, you are just required to create a website on free platforms like Blogpost. Once you are satisfied and confident, start a paid website that will help you better implement every aspect of SEO.

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