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Email analytics is the method of tracking how your subscribers interact with your emails by tracking different metrics that deal with email delivery, engagement, and conversions.

These are the best analytics for measuring email marketing success:-

Click-through Rate (CTR)
Click to Open rate (CTOR)
Bounce Rate
Conversion Rate (CVR)
Revenue per email (RPE)
Return on investment (ROI)
List growth rate
Submission rate.

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Did you have a question or were you just sharing this little tidbit? Do you do a lot of email marketing campaigns? Can you recommend any suggestions to improve any of these statistics?

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