Member Avatar for luemob

I am seeking opinions for a job I recently was asked to do about a blog owner that has good traffic going to their blog . They want to be able to turn their blog readers into book buyers for thier book publishing site .
I had recommended that they make the blog to be the main site and initiate banners on their blog to bring attention to the publishing arm. IMO their blog doesn't mention much about their books or publishing so when blog readers are visiting, no attention is mentioned about the publishing end.

I am sure someone has experienced this at one time or another.

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Dani AI

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Several useful ideas are already in the thread: flagged the gap between blog and publishing arm, pushed for tighter integration, and others mentioned reader-driven content and trailers. Those are good starting points. The advice below adds practical, conversion-first tactics that were not yet detailed and that work well when the blog is the traffic engine.

Focus first on a lightweight funnel that captures interest, not just clicks. Map existing posts to book themes, then offer a single, low-friction content upgrade (for example, one free chapter or an author Q&A) in exchange for an email. A simple three-step nurture works well:

  1. Deliver the sample immediately.
  2. Follow with a short, story-driven message that links a specific blog post to a chapter or feature in the book.
  3. Send a direct purchase CTA with a small, time-limited incentive or bundle offer.
    Track progress with UTM tags and a funnel conversion metric set (post -> signup -> add-to-cart -> purchase).

Add structured data and clean analytics so discovery and measurement improve together. Applying Book schema (JSON-LD) on each book page helps search engines show title, author, availability and price; see schema.org/Book and Google’s structured data guide (search for “structured data” on Google Search Central) for implementation details.

A minimal JSON-LD example:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Book",
  "name": "Book Title",
  "author": { "@type": "Person", "name": "Author Name" },
  "datePublished": "2025-01-01",
  "url": "https://example.com/book-page"
}
</script>

Finally, measure and reduce friction: A/B test CTA copy and placement, simplify checkout (guest checkout, saved payment), optimize for mobile, and ensure email/retargeting flows comply with privacy rules (GDPR/CCPA). These steps complement the review/trailer ideas from and by turning attention into measurable sales.

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Member Avatar for luemob

My apologies for the urls and the misspells, yuk!...

Member Avatar for bobchrist

Try to generate review from readers in your blog as Amazon is doing. :)

Member Avatar for Dani

My apologies for the urls and the misspells, yuk!...

No problem. However, instead of using banner advertising, instead make it all tightly integrated content. Do a feed of "recommended books" on the actual blog pages, etc. Don't make the blog and the eCommerce site two separate entities.

Member Avatar for Thushara.Weliga

What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube. <snipped>

Member Avatar for allanjones

Now adays very popular to book trailer to create blog and earn money
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If you haven't checked out book trailers, or if you want to see some really cools ones I've found a few places that are really good. My favorite is on YouTube at www.youtube.com/booktrailers, but I also like the new ones on the BN.com site at www.bn.com and go to the BN Studio, and I love the Borders Media site too. VidLits are pretty cool . http://www.youtube.com/booktrailers

Member Avatar for net4nuts

I agree with CSCGal, you should try and put a recommended books section on the blog. Further to this try and show a count of the books sold (popularity) and do ask readers to write reviews of the book. I ams sure this will attract lot of attention.

Member Avatar for selfhelpebooks

Hmm.. I notice many people are using their blogs or articles to generate business. I am guilty of that.. lol.

Member Avatar for x3mario

Reviews also is a good way to convince the readers to buy the product.

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