I am seeking opinions for a job I recently was asked to do about a blog owner that has good traffic going to their blog . They want to be able to turn their blog readers into book buyers for thier book publishing site .
I had recommended that they make the blog to be the main site and initiate banners on their blog to bring attention to the publishing arm. IMO their blog doesn't mention much about their books or publishing so when blog readers are visiting, no attention is mentioned about the publishing end.
I am sure someone has experienced this at one time or another.