Member Avatar for pureme

Did you read about "influence: The Psychology of Persuasion" written by Robert B. Cialdini? Someone recommends this book, I say "I want to know about "marketing" He recommends this book, what does this book contain?

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— good question. Building on what , and sketched out, here is a short, practical path that turns reading into usable skills you can apply at work right away.

Start with a four‑week sprint to learn foundations and practice them. Week 1: map one product’s customer journey and write three short buyer personas. Week 2: draft three value propositions and three headline variants for the same offer. Week 3: pick one channel (email, a small paid ad, or social) and run a low‑cost test of those headlines. Week 4: collect results and calculate simple metrics (use conversion rate = conversions / visitors * 100) to decide what to scale. Repeat this monthly while you read one practical title between sprints (, Made to Stick are good modern choices).

Focus on learning these practical skills in parallel: customer understanding, persuasive messaging, basic analytics, and testing methodology. Small experiments beat theory alone — they force tradeoffs, teach prioritization, and make results defensible to managers.

A quick note on persuasion tools: psychological tricks and behavioral techniques can be useful, but some approaches (like NLP) are controversial and not evidence‑based. When exploring persuasion, prefer evidence‑backed models and habit design, and keep ethics front‑of‑mind (Neuro‑linguistic programming for context).

Next step: pick one product, run the four‑week sprint above, and post concrete results (baseline metrics + one experiment outcome). That single cycle will teach more than reading a dozen summaries.

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Member Avatar for belama

I suggest you search for reviews on the internet. It is more likely you will find something helpful that way. The chances that someone has read it and will read your question is not very high.

Member Avatar for pulse

I've not read it but heard a lotttt about it! You should perhaps read it as all marketing is related to human psychology!

Could you specifically tell about what sort of marketing you want to learn about? Mind you, no single book out there is a silver bullet!

If you want to learn about General Advertising then I would suggest that you read Scientific Advertising by Claude Hopkins. This is one of the best book I've ever read and trust me, I've read a lot of books on advertising and marketing!

Member Avatar for pureme

Thank you for your kind comment. My major is not related to marketing, so i don`t read a lot. but i am woring as a marketer. i want to know books about marketing.

Recently, i have read " 7 habits by Steven Coby", though it is not related with marketing.^^

Thank you!!

Member Avatar for Mr.'BackUp'

If this is a subject you're interested in I strongly recommend doing a course or reading a book on NLP - Neuro-Linguistic-Programming

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