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i was curious if anyone knew of any good banner exchange sites out there cause i have come across 2 but i dont know how good they are so any info on banner exchange sites would be good perferably ones that are free ;)

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A short, practical follow-up for — and a note on 's and 's points: ownership and reputation matter, but they are only two of several factors that determine whether a banner-exchange will help your site. Below is a compact checklist for evaluating any exchange plus a quick test-plan so time spent on free networks can be measured and controlled.

Good-evaluation checklist

  • Define the goal first: brand awareness, traffic, or conversions.
  • Reporting & transparency: can you see placement lists, impression logs, referrers and unique counts?
  • Traffic quality: ask for sample referrer pages and details on bot/fraud filtering or third-party verification.
  • Placement control: ability to exclude sites, categories, or geographies.
  • Ad specs & performance: file-size limits, accepted formats, and impact on page load.
  • Cost structure: strictly reciprocal, paid upgrades, or hidden charges?
  • Legal/ownership: check WHOIS, the network’s terms/privacy pages and press notices before trusting claims about corporate backing.
  • Support & SLA: response times, dispute/refund process.

Why many free exchanges disappoint (and how to avoid wasting time)
Free reciprocal networks often deliver low-intent visitors and high bounce. Treat any free exchange like a trial: run a small, time-boxed test rather than swapping all your inventory. Use a dedicated landing page for the campaign and unique tracking parameters so results are isolated.

Quick 5-step test plan

  1. Create a single focused landing page.
  2. Run one creative for a fixed volume (for example, the first few thousand impressions).
  3. Track with analytics and UTM tags; measure CTR, bounce rate, time on page, and any goal conversions.
  4. Inspect referrers and session behavior for suspicious patterns (very short sessions, repeat IPs).
  5. If conversion or engagement is poor, stop and reallocate effort to targeted channels (paid social, contextual display, or organic partnerships).

If a network claims a large corporate backer, verify with company filings, press releases, or the network’s published corporate name rather than taking the claim at face value.

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Member Avatar for Dani

is really the only one I would go with as it has been around forever and is backed by Microsoft

Member Avatar for Vinoth

why would microsoft back it up, any reasons csgal/

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