Member Avatar for SEO Cat

Hi guys,

I have a website which generates about 90,000 hits a month and 5000 visits per month.

I have had an advertising enquiry in asking for the following

1) on your homepage only
2) your content pages
3) banner + text on homepage
4) banner + text on content pages

How much should I charge? Or better yet are there guidelines available for this sort of thing?

Best

Julian Hall

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  • Latest Post Latest Post by dexterz

Dani AI

Generated

A practical way to answer ’s question is to turn the inquiry into measurable inventory, pick a pricing model, and build simple packages buyers can compare.

First, make sure the numbers you quote are useful. "Hits" is not a useful metric for advertisers; they want impressions (pageviews where the ad actually appears) and unique visitors. Convert visits into impressions using your pages-per-visit average from analytics. Use the CPM formula for display inventory:
Price per month = (monthly impressions / 1000) CPM.
For example, if you have 5,000 visits and average 1.5 pages/visit = 7,500 impressions. At a $5 CPM that equates to (7,500/1000)$5 = $37.50/month. Homepage placements, prime above-the-fold banners, or combined banner+text always justify a higher CPM (commonly 2–4x a standard content CPM) because visibility and perceived click value are higher. Definitions: Cost per mille (CPM), Click-through rate.

Offer clear, comparable packages (examples: homepage banner only; site-wide content banner; banner+text on homepage; banner+text site-wide). Price each using the impressions that placement will realistically deliver and a CPM you feel reflects visibility and audience quality. Also consider alternative models: flat monthly fee (easy for buyers), CPC (you carry performance risk), and revenue share for deep partnerships.

Protect yourself contractually: require a minimum term (30–90 days), set creative deadlines and specs, promise monthly delivery reports, define cancellation terms, and include an impressions guarantee or pro-rata refund clause if you miss delivery. A trial discount or introductory rate is fine, but tie it to a short, fixed term and clear reporting so you can raise rates when you have proof of performance.

Note: and were right to focus on site value; convert that value into measurable impressions and results when you present prices.

Recommended Answers

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Member Avatar for LinkBuilding

There is no guidelines for charging. You have to test it with some charges. If the charges are acceptable better continue, otherwise you have to reduce. Generally the charges goes by the PR of the particular page.

Member Avatar for SEO Cat

thanks for that..,..

Member Avatar for lovely

You have to charge base on the traffic you generates and the PR of your site. Just think about how much you can offer for the link if it is you and strike a balance, between you and the buyer.

Member Avatar for dexterz

Search google you will find lots topics related about Advertising info.

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