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Microsoft came out with a new line of ads?

Yes, I was on Youtube looking for the Gates and Seinfield commercials; hoping that the 3rd ad was out; instead I found out that Microsoft pulled The Bill gates and Seinfield Commercials. Microsoft created a new line of Microsoft ads that actually gets their point across “connecting with the customers.”

So how do these ads “connect” better than the previous ads?

The Bill Gates and Jerry Seinfield’s ad series were less then appealing for most people; with the type of budget Microsoft has the commercial should have been in 3d where you would need 3d glasses to watch it!

I really understand what they are trying to get across with their new ad campaign because they use actual real life jobs, situations, things as simple as Bill Gates wearing glasses and an ordinary person wearing glasses. What Microsoft amazingly accomplished in these commercials is the funny factor; this surely was not easy for Microsoft to pull off as they are a company that is focused on making money not making people laugh.

Does this new ad campaign have to do with the old ads making no sense?

Microsoft denies that they pulled the Seinfield campaign because it was doing poorly, they claim that this is what they had planned all along and the first 2 ads were a “teaser.” No one believes that for a millisecond the old ad was just that old, Microsoft paid two rich old men to try to act like regular people, suffice to say it blew up in their face.

Do you think this will make customers buy their products?

If the customer is a regular person and thinks that being computer literate is understanding how to surf the web; then yes. Microsoft will have to do something almost impossible to make geeks think that their products should be compared with something higher then the quality of fast food.

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Dani AI

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flagged the right move: Microsoft pivoted from the odd Gates/Seinfeld teasers to a broader “I’m a PC” / “Life Without Walls” push that deliberately used short, relatable vignettes and a mix of celebrities and ordinary people to change who a “PC” looks like. The work was created with Crispin Porter + Bogusky as a major global effort rather than a one-off gag. (theguardian.com)

is also on target about creative types: bringing musicians, writers and photographers into the spots was a conscious attempt to undercut the “Mac = creative, PC = boring” stereotype and show that “anybody can be a PC.” Industry coverage described the early Gates/Seinfeld executions as an “icebreaker” phase and noted the shift felt like a strategic course-correction; the teaser spots generated big buzz and viral view counts, sometimes eclipsing later ads. That split — attention versus persuasion — is exactly why the creative mix changed. (theguardian.com)

Short answer on buying behavior: brand ads alone rarely flip technically minded buyers. Repositioning improves awareness and consideration; actual purchase (or OS upgrades) usually follows product improvements, timing and clear feature messaging. Microsoft later folded the “I’m a PC” idea into Windows 7 messaging — a product-plus-brand alignment that tends to work better than hype by itself. To evaluate whether the campaign “worked,” look for brand-lift and ad‑recall studies, purchase-intent shifts and downstream sales/upgrade data rather than just YouTube hits; Microsoft even opened a user-generated phase to keep momentum. (arstechnica.com)

Practical takeaway: the ads fixed perception more than product problems. If the goal is real market share gains, pair persuasive, identity-focused creative with tangible product fixes and clear calls to action — then measure with standard brand-lift and conversion metrics. (disqo.com)

Member Avatar for OlyComputers

To me, what stood out about the new commercials wasn't just that "everybody is a PC" (I knew that aleady, I've seen the market statistics) it was having musicians, artists, and authors: The market segment that people view as being anti-windows. They're not just pointing out that everybody "Is a PC" they're pointing out that "anybody can be a PC", even if your colleagues are mac fan-boys.

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