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the father of seo has to be danny sullivan the founder of moz/search engine land. other contendors are matt cuttis for his many informative videos and articles on the topic as an insider
write something about a government or university event or personality
increase domain authority and page rank can be used by high quality content, fresh content and links from high quality websites
you can use google adwords or facebook ads
i suggest the free moz extensions they are pretty good indicator at figuring out your page rank
in the short term use google adwords and in the long term use seo
The End.