Google's stock is up 10% today, and the stock market is up over 250 points (at 2 PM EST), and I don't think the twin spike is merely a coincidence.
Why? As I wrote yesterday, the market looks to major tech players like Google, Apple and IBM, just to name a few, to act as virtual "canaries in the gold mine" to gauge the short-term health of the U.S. economy, and, by extension, the stock market.
So when Google comes out with a great story on web traffic and revenue growth for the third-quarter, that is going to feed into investor perceptions that maybe, just maybe, there are ample reasons to get back into the stock market, and I think that's reflected in what we are seeing today.
The internet giant is cautiously confident that it will survive the current economic downturn, although Google is taking nothing for granted. "We are all in uncharted territory," Google Chief Executive Schmidt told analysts yesterday. "We are very realistic about the macro environment, but we are optimistic about Google's future."
Job one for Google is to cut spending. As Reuters put it earlier today, "Wall Street analysts were pleased by efforts to rein in expenses. Many have complained for years at how Google was "spending like drunken sailors" to hire new employees and install computer data center capacity as its growth exploded."
But Google only hire 500 staffers for Q3, bringing the total number of employees up to …