The holiday shopping season seems to have started out with more of a bang than a whimper - - especially online.
That wasn’t the scenario painted by the ever-negative mainstream media, who published wave after wave of articles bemoaning the lousy economic climate and predicting a disastrous holiday shopping season for retailers, both on- and off-line.
The number on Black Friday are just trickling in, and seem to already be up from last year. In 2006, more than $19 billion was spent on Black Friday alone – or about five percent of all holiday spending. This year, Mastercard’s Spending Pulse report said that Black Friday spending would finish over $20 billion, a five percent pickup from 2006.
Online shopping could even turn out better. eBay Inc., which comprises Shopping.com and PayPal, said shopping traffic was way up on Black Friday. “Early signs from a very busy Black Friday show that many shoppers are grabbing their mouse instead of their car keys this holiday season,” said Jim Griffith, eBay’s “dean of education”. “
According to eBay, Shopping.com’s traffic to merchants increased 61 percent over last year’s Black Friday, November 24, 2006, exceeding industry expectations. The analytical firm Forrester Research had predicted that online payments should top $33 billion this season, a 21 percent increase over the 2006 holiday season.
There could be a “shopping lag” that would show even more strength in the online holiday shopping season. Although Black Friday is an …