45 Topics
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I am sure you have all heard the adage of “Once you pop… You can’t stop.” Yes that is the notorious Pringles jingle. I like to think that more than not in today’s pay per click marketing strategy world this adage is happening daily. Is it the right approach? NO! …
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Check out this latest blog on how to get Supersized PPC campaigns. SNIP 
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Please mention top PPC program that support blogsite.
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Hi Im looking to create KPIs for PPC campaign. Any suggestions? |
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Hi, This is my first post here. I have an ecommerce site that's actually on a Wordpress platform. It's my first foray into ecommerce so I'm starting small. I'd like to try PPC for it but my history with PPC is spotty. I've done a few campaigns but feel like …
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I am just curious because I have PPC campaigns running in Google as well as Yahoo and I was wondering what some people feel makes one program better than the others. I do not see much of a difference but my use for PPC is more about increasing site traffic …
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I was just reading an interesting column that was discussing how to choose where to use certain keywords, whether it be in organic search efforts or PPC. While the authors present a hypothetical scenario of a company with mutiple products/business units fighting for ownership of certain keywords and how to …
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I have seen many different tutorials and advice columns on the best PPC strategies in terms of the messaging in the ad. Some say that putting a dollar amount (whether it is a sale price or savings amount) draws the most traffic. Others say that discussing relieving pain points (ie, … |
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I have lots of PPC campaigns to monitor and I am wondering what do other internet professionals recommend changes to the campaigns? I would say to monitor at least for 3 months but always keep a vigilant eye from month to month.
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After running a Google campaign, you will get a long data report. Other than looking for the obvious, CTR, what else do you look for, both from a tatical and strategic level?
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Though PPC reports can be obtained in document format, you can also receive in csv format for data extrapolation. So if you do data analysis on your PPC results, which Excel plug-ins or data visualization tool do you use to make sense of this data? |
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Many advertisers use DART data to monitor metrics for their PPC campaign. I looked at one report recently and it could be confusing for a first timer. So what advice do you have for someone who has never reviewed such data before? |
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It seems that botnet usage could have been behind an increase in the number of click fraud clicks cited in the latest [URL="http://clickforensics.com/Pages/click-fraud-index.asp"]Click Fraud Index[/URL] which monitors such things. Running for three years now, the index monitors and analyses data from more than 4000 online advertisers and advertising agencies. The … |
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The cost-per-click model for Google ads could soon be complimented by a cost-per-action one, if the testing for this click fraud busting technology proves successful. The concept is simple enough: advertisers would only get charged when a particular action is performed rather than simply clicking on the thing. Already a … |
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