I was just reading an interesting column that was discussing how to choose where to use certain keywords, whether it be in organic search efforts or PPC. While the authors present a hypothetical scenario of a company with mutiple products/business units fighting for ownership of certain keywords and how to approach the decision of who gets the keywords. I am curious to know if outside of large companies is there really an issue or can you easily use the same keywords for both organic search and PPC?
MktgRob
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Jump to PostI was just reading an interesting column that was discussing how to choose where to use certain keywords, whether it be in organic search efforts or PPC. While the authors present a hypothetical scenario of a company with mutiple products/business units fighting for ownership of certain keywords and how to …
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