After running a Google campaign, you will get a long data report. Other than looking for the obvious, CTR, what else do you look for, both from a tatical and strategic level?

After running a Google campaign, you will get a long data report. Other than looking for the obvious, CTR, what else do you look for, both from a tatical and strategic level?

The most important metric to measure the performance of your campaign are the no of conversions and cost per conversion.

Thanks. Definitely conversions as well as cost per click.