Member Avatar for MoritzSydney

Hi guys,

I'm looking for some statistics on traditional print media. For example, what percentage of people that take a printed flyer from a guy handing them out on the corner actually act on the content of the flyer? How effective are classified ads in the newspaper? I need some numbers (%'s really) to compare with an exciting new electronic marketing campaign my company is starting. We've been getting some really positive feedback, and want to put together a comapritive report.

I know this is a tech forum, but was hoping some of you might have come across these statistics, or at least have an idea of where I can find them. (All I've foud so far is pointers on how to make a print ad campaign more effective.)

Thanks!

  • 2 Contributors
  • 2 Replies
  • 76 Views
  • 2 Days Discussion Span
  • Latest Post Latest Post by MoritzSydney

Dani AI

Generated

A few practical notes to build on 's question and 's tip to try Nielsen.

Print effectiveness varies a lot by format and targeting. Street handouts and generic unaddressed flyers usually convert at very low rates (often in the low single digits or below), while addressed direct mail to a warm list can produce materially higher response. Newspaper classifieds have declined sharply in reach and income since the classifieds moved online; see current circulation and ad-revenue trends at Pew Research - Newspapers Fact Sheet. For distribution mechanics and local direct-mail options, see the USPS Every Door Direct Mail overview: USPS Every Door Direct Mail. For industry benchmark reports look to the Data & Marketing Association (DMA) and similar trade bodies.

How to get usable, comparable numbers quickly: 1) Give each channel a unique CTA — a PURL/short URL, a coupon code, or a dedicated phone number. 2) Run print and digital campaigns over the same dates and matched geographies. 3) Measure conversions (not just leads) and calculate conversion rate = conversions / impressions (or pieces distributed) and CPA = total cost / conversions. 4) Use a control area if possible to separate baseline demand from campaign lift.

Caveat: historical stats (2007 vs today) can be misleading because readership and behavior changed a lot. Use the sources above for up-to-date benchmarks, then run a small pilot so the company’s own cost-per-acquisition and lifetime-value figures drive the final comparison.

Recommended Answers

All 2 Replies

Member Avatar for Dani

Try Nielsen. They data mine statistics for Internet, print, radio, tv, etc. For example, their Internet stats are known as Nielsen NetRatings.

Member Avatar for MoritzSydney

Thanks, I'll give 'em a shot!

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.