Google Torches Feedburner Account Transfer

Techwriter10

Last week I opened my Feedburner account to check the daily traffic statistics for my by Ron Miller blog. There was a link at the top of the page encouraging me to transfer my Feedburner account, which Google had purchased back in 2007, to my Google account. Seemed like a sensible thing to do since I have all my Google services under a single sign-on except Feedburner. It turned out it was a terrible idea.

Since last Tuesday when I made the transfer I have not had site stats and my subscriber stats have been erratic. Google completely botched the transfer and there doesn't seem to be any resolution to the problem any time soon.

What Is Feedburner?

Feedburner is a service for bloggers and podcasters that lets you manage subscribers and view details about your daily site traffic including how many visitors you had, the 10 most read posts, how they found you (e.g., link from another site or a search engine) and which outgoing links they clicked the most. There is some incredible data here including which countries visitors came from, what OS they used, in which browser they were viewing your blog and much more. It's a wealth of information and it gives you some insight into what readers like on your blog and what the readers themselves are like.

Google Gets Involved

Feedburner was a pretty neat service when I found it several years ago. Not many companies could offer the combination of site stats and subscriber management that Feedburner did, so I felt some trepidation when in May 2007 Google announced it was purchasing Feedburner for a cool $100M. Good for the founders, but not very good for the users.

Oh sure, Google dropped the subscription fee, but they basically ignored it from the purchase point forward. The Feedburner blog lay dormant. There was little if any additional development except perhaps to of course incorporate Google ads into your subscriber feed. But at least it still worked most of the time...until last week.

The Transfer Mess

Shortly after I clicked the link to transfer my account from Feedburner to Google I got an email stating the account had been transferred successfully. Great, except for the fact it wasn't true. I went back to Feedburner and my subscriber stats were down at least 25 percent (those have since been restored), and my site stats were gone, vanished into thin air, and they haven't returned.

I checked the user forums and I was not alone. I did an Internet search and found similar stories including this consulting firm which recommended you stay away from the transfer until the "bugs" are worked out. Good advice. The Feedburner Status blog lists some issues with the transfer, but there is nothing about missing site stats.

If you have a Feedburner account, do NOT, I repeat, do not click that transfer link until you hear they have worked out all of the issues. Google bought Feedburner 18 months ago. They have a lot of smart developers. Don't you think they could have made sure the transfer was working before they displayed the link? They have virtually ignored the service since they bought it, and now when they have paid it a little attention, they have screwed it up completely.

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About the Author

I am a Freelance Technology Journalist, blogger, FierceContentManagement editor and Contributing Editor at EContent Magazine. I have been writing about technology since 1988 and publishing credits include InsideCRM, CIO.com, Streaming Media Magazine, eWeek, BusinessWeek SmallBiz and Network World. I have also written White Papers, documentation and training for a variety of corporate clients, big and small. I co-founded [url]www.socmedia101.com[/url] in 2009 and contributes regularly to its content. You can learn more by visiting my blog, by Ron Miller at [URL]http://byronmiller.typepad.com[/url].

I won an Apex Award for Publications Excellence in Feature Writing in 2006, 2007 and 2008.

You can subscribe to my DaniWeb blog with Feedburner by following this link: [url= http://feeds.feedburner.com/TechTreasures]My feedburner subscription link[/url]

khess 95 Practically a Master Poster

So, Feedburner is dead to you. I've never used it and I won't now.

Techwriter10 42 Practically a Posting Shark

The sad thing is that when it worked, it was an excellent service for bloggers. I'm hoping they fix it, but as of today, it's still broken.

LimeMediaHawaii 0 Newbie Poster

Agreed! Google Sites transfer has been a disaster for my small publishing company's site; broken links, unable to add yahoo webring links, bravenet counters or paypal buttons without pushing content halfway down page! You'd think they'd do a better job than MSN did with Multiply! Really!

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