Search Engine Strategies Forum

SEO is a term that is much in use in the recent times and has attained huge popularity amongst the companies eager to create their websites an also amongst the website designers who are being hired for the job. If this term is to explain then you need to understand …

Google's seemingly always changing indexing algorithm continues to hit site rankings as the search giant continues to drive a new generation of SEO relying upon original and relevant content generation and sharing above all else. Now a panel of SEO experts in the UK has warned that companies need to …

An interesting [post](http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html) appeared yesterday in the official Google Online Security and Webmaster Central blogs which confirms that in an effort to "make the Internet safer" it has been testing a system which looks at "whether sites use secure, encrypted connections as a signal in our search ranking algorithms." This …

If you have never stopped to think about language in terms of Search Engine Optimisation (SEO) then the results of a survey by digital marketing agency Greenlight might make you do just that. According to the global Search and Social Survey, some 76% of people do their online searching in …

Most observers will agree that Google+ has failed to set the social networking world alight, and is far from being a thorn in the side of Facebook. However, now that Mark Zuckerberg has confirmed he's serious about search, could Facebook possibly compete in the Google hood?  The Facebook …

According to the network security team at Oxford University Computing Services ([OxCERT](http://blogs.oucs.ox.ac.uk/oxcert/)) with the title of 'Google Blocks' the world famous seat of learning has decided to put a block, albeit a temporary one, on the use of Google Docs. Robin Stevens from the network security team at Oxford says …

As goes Google, so goes the rest of the universe -- or at least that's the fear this week after the start up-turned-giant-turned-common verb reported disappointing earnings that sent the Silicon Valley stock over a digital cliff after-hours Thursday. [ATTACH=right]15859[/ATTACH]The company pulled in 1.84 billion dollars for the quarter or …

Google has announced the availability of more than 1000 ‘Google Gadgets’ that can be run on any web site, differentiating them from the existing desktop gadgets which could only work locally by way of the Google Desktop software or on a personalized Google homepage. These bits of cobbled together HTML …

[ATTACH=RIGHT]16182[/ATTACH][URL="http://www.microsoft.com"]Microsoft[/URL] got some bad news this week when it found out that [URL="http://www.yahoo.co.jp/"]Yahoo Japan[/URL], unlike its U.S. parent company, will be partnering with [URL="http://www.google.com"]Google[/URL], rather than Microsoft's search engine, [URL="http://www.bing.com"]Bing[/URL]. The decision means that most of the Internet searches originating in Japan will use Google's search engine rather than Bing. …

Google recently has made a big play to take over the majority of the internet search business in the Japanese market as part of an aggressive campaign to shut Microsoft out; but Microsoft is not going to sit idly by while Google gains a virtual monopoly in Japan and they …

It's not unusual for a government IT department to warn its users about downloading malware onto their government-issued computers. It's more unusual, though, for the source of the malware to be the ads on the website of the newspaper of record. In July, the cyber security coordinators in the state …

Since last fall, Google has either closed down or combined more than 30 different products. If you thought that was the end of the axe wielding, think again: another bunch of Google technologies are to bite the dust.  According to the General Manager of Global Enterprise Search at …

A Google official has announced this morning that the search giant is back in action in China. Google, the second most popular search engine in China, behind Baidu, announced in January of this year that it would no longer censor its search results on the Chinese version of its website, …

While I can't imagine for a moment that Google is in danger of going out of business, with the searching masses marching elsewhere in dismay at various perceived privacy infringing issues. However, if you look at the media attention regarding just that, the privacy issue, then Google is going to …

Google might be the biggest search resource on the Internet bar none, but it's far from perfect. In some areas it's actually worse than that, and simply fails to work at all. Now students at the University of Glasgow in Scotland are attempting to fill one of these search gaps …

As many of you are probably aware, DaniWeb was hit hard by Google's Panda algorithm update back in February. A news story written by Davey entitled [url=http://www.daniweb.com/internet-marketing/search-engine-optimization/news/350575]Google Farmer Update: what went wrong?[/url] explained that the February 24th Panda algorithm targeted at content farms literally cut DaniWeb's US traffic by half. …

I have always thought of Google as being a search engine for everyone, that's part of the appeal. So when the development team behind a web portal for 'mature users' contacted me about the launch of a new search engine specifically designed for the older user I was a little …

Is the press release dead? Earlier this month, Esther Schindler [URL="http://tinyurl.com/6e5rmu"]wrote in her You’re the Boss blog [/URL]that “PR is broken. Social media might, [I]might[/I] glue some of the parts back on.” To test this supposition, I spoke to David Meerman Scott, who is the author of the bestselling book …

Forget the Windows 7 launch, the real big news from Microsoft this week is that it has reached a deal with Twitter to include real-time tweet data in Bing searches. If that wasn't excitement enough for the Twitterati, just a few hours after Microsoft made its announcement Google joined in …

A funny thing happened this week. Google tried to become Bing by displaying full color pictures on its Home page, and was undone by a bug. The irony here is just too obvious to ignore. Bing influences Google to change its plain white page, and it comes apart because of …

Probably the most common Olympic Games 2012 scam is that of unofficial ticket sales. No great surprise there, but the fact that Google appears to be in on the act might come as a shock to many. So what, exactly, is going on? [ATTACH=RIGHT]23779[/ATTACH]A little known law in the UK …

On the evening of 24th February, Google Principal Engineer Matt Cutts promised that a newly [URL="http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html"]tweaked search algorithm that impacted on 11.8% of search queries[/URL] (an absolutely massive change to the way that search works, in other words) would "reduce rankings for low-quality sites which are low-value add for users, …

[ATTACH=right]16169[/ATTACH]Today on [URL="http://news.google.com"]Google News' Top Stories front page[/URL] you could find plenty of coverage of the ruling allowing the [URL="http://www.daniweb.com/news/story299633.html"]"jailbreaking" of iPhones[/URL] as well as some discussion of the soon to be released update of the Android operating system and continued skepticism about Microsoft's upcoming Phone 7. Just above most …

Ask a group of 100 people how they search for images online and the chances are that the vast majority will give the standard 'Google' response. Indeed, Google Images is a useful search engine if you are satisfied with a scattergun approach to finding all images that match a specific …

[ATTACH=RIGHT]21691[/ATTACH]“Your PC may be infected” says Google, which has taken the unusual step of [URL="http://googleblog.blogspot.com/2011/07/using-data-to-protect-people-from.html"]warning users[/URL] that a couple of million or so of them have most likely been taken in by a fake AV scam. According to a post on the official Google blog by security engineer Damian Menscher, …

The media seems to have been a-buzz this week following the release of the top search terms from 14.6 million searches picked up by parental control service OnlineFamily.Norton - mainly because it 'revealed' that kids are searching for sex online. I am a parent myself, of young kids, and while …

Last week, Google's [URL="http://www.google.com/corporate/execs.html#marissa"]Marissa Mayer [/URL]and [URL="http://www.google.com/corporate/execs.html#eric"]Eric Schmidt [/URL]appeared in separate interviews on the [URL="http://www.charlierose.com/view/interview/10129"]Charlie Rose [/URL]show, and not surprisingly they spoke in one voice where privacy and trust were concerned. They both said that when we use online services, we give up privacy in the process. There it is …

Having returned from a pleasant family vacation where the main topic of conversation was a huge tanker being split in two by controlled explosions off the East Devon coast in England, it was nice to get back to reality and discover the nerdfest surrounding how much power could be saved …

When I researched an article on multimedia search last year for [URL="http://www.econtentmag.com"]EContent Magazine[/URL], (The [URL="ttp://www.streamingmedia.com/article.asp?id=9879"]resulting article[/URL] was republished on Streamingmedia.com last December.) I learned in the course of my research that it's hard to search for non-text elements because they lack the contextual language of text. Seems logical enough, but …

Not everything Apple touches turns to gold, a case in point is the .mac service which has recently been rebranded with not terribly clever moniker: MobileMe. What Apple fails to understand from the get-go is that people expect their cloud services to be free or at least extremely cheap and …

Google is making it much simpler to work out which photos you're allowed to use for what, and which you aren't. The company is allowing people to search for pictures and you can filter by what's available for reuse, what's available for reuse without modification and so on. It's using …

The great thing about modern technology is that it makes our lives easier, well, most of our lives that is. For some, it would seem, technology just adds another layer of confusion into the whole living their life thing. Take the many cases of people apparently having to do exactly …

Not only is there a [URL="http://www.daniweb.com/news/story304425.html"]debate [/URL]about the constitutionality of using Global Positioning System units to help fight crime – now there’s concern about using Google Earth as well. The Associated Press [URL="http://news.yahoo.com/s/ap/20100814/ap_on_hi_te/us_eyes_in_the_sky"]reported [/URL]a few days ago that government officials in regions ranging from the Riverhead, N.Y., to the country …

[URL="http://www.facebook.com"]Facebook[/URL] has got in the way of [URL="http://www.google.com"]Google[/URL] and acquired [URL="http://www.friendfeed.com"]Friendfeed[/URL]. This is not great news for Google. The search giant has one major chink in its armour; you can't search social media in real time. Once entries have been around for a while you can find stuff; I've certainly …

[ATTACH=right]16482[/ATTACH][URL="http://demandmedia.com"]Demand Media[/URL], a name that isn't well-known but tends to stir existential emotions in those who do know the Santa Monica-based content farm and domain services company, confirmed some longstanding gossip and rumor on Friday when it filed for its initial public offering (IPO). Demand operates something called [URL="http://demandstudios.com"]Demand Studios[/URL], …

[ATTACH=right]14514[/ATTACH]So you want your company to be innovative like Google. You want to have a lab and a constant flow of ideas, but you don't know where to begin. In an entertaining speech the other day at the [URL="http://www.aiimexpo.com/"]AIIM 2010 conference [/URL]in Philadelphia, [URL="http://www.cyrusmistry.com/"]Cyrus Mistry[/URL] from Google explained some the …

I've criticized [URL="http://www.daniweb.com/news/story245746.html"]Google's waste of power in several of my blog[/URL]s, and on my [URL="http://www.twitter.com/ry_satterfield"]twitter account.[/URL] Well, thanks to someone who posted a comment and a link on one of my pro ecosia articles I found out about [URL="http://www.google.com/corporate/green/datacenters/"]Google's green movement[/URL]. Google began their green movement in 2007 when they …

Remember Richard Blumenthal? The Connecticut Attorney General who has led a pack of other state Attorneys General for more than a year chasing [URL="http://www.daniweb.com/news/story220115.html"]pedophiles [/URL](who may or may not have been there) on social networks and [URL="http://www.daniweb.com/news/story220488.html"]prostitutes [/URL]on Craigslist? And who, in what is surely just a coincidence, is running …

At the end of May, [URL="http://www.computerworld.com.au/article/304693/has_asus_all_given_up_linux?rid=-219"]Computerworld reported[/URL] that [URL="http://usa.asus.com/"]Asus[/URL], one of the early Netbook success stories had all but given up on Linux Netbooks. This was telling because the [URL="http://usa.asus.com/products.aspx?l1=24&l2=164"]Asus Eee[/URL] (of which I own one) has a very nice, simple-to-navigate interface. It starts up fairly quickly and has long …

Go Google the term "oil spill." I'll wait. First item? "BP [url]www.BP.com/OilSpillNews[/url] Info about the Gulf of Mexico Spill Learn More about How BP is Helping." It's a "sponsored link," meaning that BP paid for it to be there and to come up as the first item when someone searched …

A week ago today, the unthinkable happened. That's right, Gmail went down...for *two* hours. You would have thought, judging from the amount of chatter on Twitter that we were experiencing an epic attack, a horrible natural disaster, perhaps the end of life as we know it; but it was none …

Today even in the UK we have seen the news about the American First Lady, Michelle Obama, and the scandal over [URL="http://www.google.com"]Google[/URL] searches throwing out a racist image. Let's leave aside the revulsion over this - it's a daft schoolkid prank and should be treated with that sort of contempt. …

What appears to be a brand new feature of our beloved Google is the ability to "Note" any URL which turns up in the search results. Noting a URL adds it to your personal notebook, which works like a scrapbook ala bookmarks. Pretty interesting ... although I'm still a fan …

It's not exactly news that the relationship between Google and China has soured over the last month or two and it looks as though [URL="http://www.macworld.com/article/147096/2010/03/china_google.html?lsrc=rss_main"]Google may quit China soon[/URL] leaving the vastly lucrative Chinese market to Microsoft and others. What's not clear is what the implications will be for the …

Google does a lot of things well, maybe too well, and it's adding to its portfolio of tools on a weekly basis. At some point you have to look at the number of pies in which Google has its fingers and start to get a little frightened of this company. …

Steve Ballmer, [URL="http://www.guardian.co.uk/technology/2010/mar/03/microsoft-bing"]speaking[/URL] at the [URL="http://searchmarketingexpo.com/"]Search Engine Marketing Expo[/URL] this week, credited Google with being the first company to get internet search done right. Google certainly wasn't the [URL="http://searchenginewatch.com/2175241"]first internet search engine[/URL]. Yahoo!, InfoSeek, Excite and Alta Vista to name but a few, came along long before Google emerged in …

[URL="http://www.google.co.uk"]Check it out[/URL] Google has turned the lights out and gone black, but it is only for today it seems. Apparently it is all in a good cause: Earth Hour which invites people around the world to switch off their lights for an hour during the course of Saturday 29th …