Our Search Engine Strategies forum is the place for discussions related to both organic SEO as well as PPC.

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An interesting appeared yesterday in the official Google Online Security and Webmaster Central blogs which confirms that in an effort to "make the Internet safer" it has been testing a system which looks at "whether sites use secure, encrypted connections as a signal in our search ranking algorithms." This follows …
by happygeek 1,589 in Search Engine Strategies ()
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Until not very long ago, the More dropdown menu on the Google search results pages offered the ability to filter the results by type: News, Discussions, Blogs, etc. There were quite a handful of choices and they've all existed for years and years. It used to work great for me, …
by Dani 1,404 in Search Engine Strategies ()
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As many of you know, DaniWeb was hit by a Google algorithm update back in November 2012 and we lost about 50% of our search traffic. In investigating the issue, I discovered that DaniWeb, in addition to most other programming forums out there, all lost their google traffic to . …
by Dani 1,404 in Search Engine Strategies ()
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First there was Panda, and then there was Penguin, but is there now Ghost as well? Webmasters will immediately know what I'm talking about as far as Penguin and Panda are concerned: updates to the Google search results ranking algorithm designed to make the search experience more relevant for end …
by happygeek 1,589 in Search Engine Strategies ()
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According to the network security team at Oxford University Computing Services () with the title of 'Google Blocks' the world famous seat of learning has decided to put a block, albeit a temporary one, on the use of Google Docs. Robin Stevens from the network security team at Oxford says …
by happygeek 1,589 in Search Engine Strategies ()
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Google's seemingly always changing indexing algorithm continues to hit site rankings as the search giant continues to drive a new generation of SEO relying upon original and relevant content generation and sharing above all else. Now a panel of SEO experts in the UK has warned that companies need to …
by happygeek 1,589 in Search Engine Strategies ()
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Most observers will agree that Google+ has failed to set the social networking world alight, and is far from being a thorn in the side of Facebook. However, now that Mark Zuckerberg has confirmed he's serious about search, could Facebook possibly compete in the Google hood? The Facebook founder and …
by happygeek 1,589 in Search Engine Strategies ()
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Since last fall, Google has either closed down or combined more than 30 different products. If you thought that was the end of the axe wielding, think again: another bunch of Google technologies are to bite the dust. According to the General Manager of Global Enterprise Search at Google, , …
by happygeek 1,589 in Search Engine Strategies ()
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Google might be the biggest search resource on the Internet bar none, but it's far from perfect. In some areas it's actually worse than that, and simply fails to work at all. Now students at the University of Glasgow in Scotland are attempting to fill one of these search gaps …
by happygeek 1,589 in Search Engine Strategies ()
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If you have never stopped to think about language in terms of Search Engine Optimisation (SEO) then the results of a survey by digital marketing agency Greenlight might make you do just that. According to the global Search and Social Survey, some 76% of people do their online searching in …
by happygeek 1,589 in Search Engine Strategies ()
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While I can't imagine for a moment that Google is in danger of going out of business, with the searching masses marching elsewhere in dismay at various perceived privacy infringing issues. However, if you look at the media attention regarding just that, the privacy issue, then Google is going to …
by happygeek 1,589 in Search Engine Strategies ()
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I have always thought of Google as being a search engine for everyone, that's part of the appeal. So when the development team behind a web portal for 'mature users' contacted me about the launch of a new search engine specifically designed for the older user I was a little …
by happygeek 1,589 in Search Engine Strategies ()
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Probably the most common Olympic Games 2012 scam is that of unofficial ticket sales. No great surprise there, but the fact that Google appears to be in on the act might come as a shock to many. So what, exactly, is going on? A little known law in the UK …
by happygeek 1,589 in Search Engine Strategies ()
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âYour PC may be infectedâ says Google, which has taken the unusual step of warning users that a couple of million or so of them have most likely been taken in by a fake AV scam. According to a post on the official Google blog by security engineer Damian Menscher, …
by happygeek 1,589 in Search Engine Strategies ()
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Ask a group of 100 people how they search for images online and the chances are that the vast majority will give the standard 'Google' response. Indeed, Google Images is a useful search engine if you are satisfied with a scattergun approach to finding all images that match a specific …
by happygeek 1,589 in Search Engine Strategies ()
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As many of you are probably aware, DaniWeb was hit hard by Google's Panda algorithm update back in February. A news story written by Davey entitled Google Farmer Update: what went wrong? explained that the February 24th Panda algorithm targeted at content farms literally cut DaniWeb's US traffic by half. …
by Dani 1,404 in Search Engine Strategies ()
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On the evening of 24th February, Google Principal Engineer Matt Cutts promised that a newly tweaked search algorithm that impacted on 11.8% of search queries (an absolutely massive change to the way that search works, in other words) would "reduce rankings for low-quality sites which are low-value add for users, …
by happygeek 1,589 in Search Engine Strategies ()
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It's not unusual for a government IT department to warn its users about downloading malware onto their government-issued computers. It's more unusual, though, for the source of the malware to be the ads on the website of the newspaper of record. In July, the cyber security coordinators in the state …
by slfisher in Search Engine Strategies ()
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Not only is there a debate about the constitutionality of using Global Positioning System units to help fight crime â now thereâs concern about using Google Earth as well. The Associated Press reported a few days ago that government officials in regions ranging from the Riverhead, N.Y., to the country …
by slfisher in Search Engine Strategies ()
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Demand Media , a name that isn't well-known but tends to stir existential emotions in those who do know the Santa Monica-based content farm and domain services company, confirmed some longstanding gossip and rumor on Friday when it filed for its initial public offering (IPO). Demand operates something called Demand …
by EricMack 25 in Search Engine Strategies ()
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Google recently has made a big play to take over the majority of the internet search business in the Japanese market as part of an aggressive campaign to shut Microsoft out; but Microsoft is not going to sit idly by while Google gains a virtual monopoly in Japan and they …
by Niki_Fears 15 in Search Engine Strategies ()
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Microsoft got some bad news this week when it found out that Yahoo Japan , unlike its U.S. parent company, will be partnering with Google , rather than Microsoft's search engine, Bing . The decision means that most of the Internet searches originating in Japan will use Google's search engine …
by CatRambo 1 in Search Engine Strategies ()
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Today on Google News' Top Stories front page you could find plenty of coverage of the ruling allowing the "jailbreaking" of iPhones as well as some discussion of the soon to be released update of the Android operating system and continued skepticism about Microsoft's upcoming Phone 7. Just above most …
by EricMack 25 in Search Engine Strategies ()
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As goes Google, so goes the rest of the universe -- or at least that's the fear this week after the start up-turned-giant-turned-common verb reported disappointing earnings that sent the Silicon Valley stock over a digital cliff after-hours Thursday. The company pulled in 1.84 billion dollars for the quarter or …
by EricMack 25 in Search Engine Strategies ()
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A Google official has announced this morning that the search giant is back in action in China. Google, the second most popular search engine in China, behind Baidu, announced in January of this year that it would no longer censor its search results on the Chinese version of its website, …
by Dani 1,404 in Search Engine Strategies ()
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Remember Richard Blumenthal? The Connecticut Attorney General who has led a pack of other state Attorneys General for more than a year chasing pedophiles (who may or may not have been there) on social networks and prostitutes on Craigslist? And who, in what is surely just a coincidence, is running …
by slfisher in Search Engine Strategies ()
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A funny thing happened this week. Google tried to become Bing by displaying full color pictures on its Home page, and was undone by a bug. The irony here is just too obvious to ignore. Bing influences Google to change its plain white page, and it comes apart because of …
by Techwriter10 42 in Search Engine Strategies ()
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Go Google the term "oil spill." I'll wait. First item? "BP www.BP.com/OilSpillNews Info about the Gulf of Mexico Spill Learn More about How BP is Helping." It's a "sponsored link," meaning that BP paid for it to be there and to come up as the first item when someone searched …
by slfisher in Search Engine Strategies ()
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The great thing about modern technology is that it makes our lives easier, well, most of our lives that is. For some, it would seem, technology just adds another layer of confusion into the whole living their life thing. Take the many cases of people apparently having to do exactly …
by happygeek 1,589 in Search Engine Strategies ()
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So you want your company to be innovative like Google. You want to have a lab and a constant flow of ideas, but you don't know where to begin. In an entertaining speech the other day at the AIIM 2010 conference in Philadelphia, Cyrus Mistry from Google explained some the …
by Techwriter10 42 in Search Engine Strategies ()
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