The keyword is not competitive but spend alot of time getting it on the first page. Slowly gradually it settled on #4 rank and been there for quite a long time until TODAY!
Chcked to see that the result was out of 1000 SERPs completely. One of the page still ranks for that keyword but its not the targeted one. It was the home page which completely got LOST from #4 to dunno!!!! not even page 2, 3, 4, 5 etc etc
My other keywords are still there ranking for pretty much the same (even jumped a few places up).
The page still ranks (dropped to #6) on several data centers but majority has kicked the page out!!!
No change in competitor ranking, the one before me jumped on my place. Don't think it has out ranked me instead index has completely dropped the page out of 1000 results. Checked web master tool, no error or warning or any thing. No drop in links etc
What do you think might have happened?