There are a lot of auto submission software's but he is right they really don't work. You have to do manual submission. And Start submission from the directories having higher PR. This will really work for you.
Automatic Directory Submissions would not be suggested to build more one way links. Reason, though the software would display a message of submission status as Submitted, the link would not be submitted in real. Also, submitted link has to be approved by the directory webmaster and the time duration to approve the link would take a week to months time. If you're looking to build directory back links through Paid Submissions, you can expect a link to be added within 24 hours. Else, if you're looking to build links with Free Submissions, I strongly recommend to opt for Manual Submissions.
One way links are the most important and valuable for a website and just a few quality one way links for site may boost ranking. Some different ways for getting one way links are:
Submit your site to major directories, such as Yahoo! and DMOZ.org, in the appropriate category.
Submit articles to article directories.
Publish articles on your site and invite other sites to publish them on their sites, with a link to you.
Participate in forums which allow a text link to your site in a signature.
Get listed in business directories.
It's not too difficult getting your site listed on Dmoz once you find the correct category to list it in. But its highly worth your while to submit to them.
The problem is that they don't really have enough human editors to go round all the categories. So if you're a good web designer/developer and you have some free time to spare, you can consider signing up.
vectro, Both the directories are very helpful for your site. Both directories will bring a constant traffic to your site.
angie thom, for you first please go thru this thread and you will find some good methods to get one way links without exchanging links with other sites. And if you are interested in link exchange then, you should find relevance websites to your site niche. If they got the same PR as yours, request them for one way links and if they got higher PR then reciprocal is the best option.
Rather than depend on external sources to empower your web content, how about just developing meaningful web content.
Most directory links are of little value and are basically useless to both the search engine and the Internet visitor.
The reason why directory links worth so little is mainly because directories themselves have little value.
Directory submission is more beneficial for new sites that have no backlinks yet and pages that are trying to rank well for long tail keywords.